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Category: Global

T-Mobile to acquire Vistar Media for $600m, to boost advertising solutions business
T-Mobile to acquire Vistar Media for $600m, to boost advertising solutions business
Posted on January 14, 2025
by Teddy Cambosa
Washington, USA – American telecommunications company T-Mobile has announced that it will be acquiring global OOH advertising company Vistar Media for $600m. Said acquisition will benefit the T-Mobile Advertising Solutions business, a move for the carrier to improve its advertising business. Through...
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realme-C75-commercial-vantage-pictures
Realme’s new campaign highlights C75 phone’s rugged durability through hilarious mishaps
Posted on January 13, 2025
by Aliza Carmona
Realme teams up with Vantage Pictures for its latest ad campaign, spotlighting the durability of the Realme C75 in chaotic, everyday moments faced by blue-collar workers.
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Getty Images, Shutterstock to merge, targets creating ‘premier visual content company’
Getty Images, Shutterstock to merge, targets creating ‘premier visual content company’
Posted on January 10, 2025
by Teddy Cambosa
The merger of Getty Images and Shutterstock will result in a more comprehensive and diverse content library, delivering greater value to customers, enhancing opportunities for contributors, and strengthening their dedication to inclusive and representative content. 
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Medallia names Mark Bishof as chairman, CEO; announces key senior hires
Medallia names Mark Bishof as chairman, CEO; announces key senior hires
Posted on January 9, 2025
by Fatima Baduria
Medallia, Inc., a software-as-a-service (SaaS) company, has named Mark Bishof as its chairman and chief executive officer (CEO), formerly from Qualtrics and Clarabridge.
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adidas signs multi-year partnership with Mercedes F1 team
adidas signs multi-year partnership with Mercedes F1 team
Posted on January 9, 2025
by Teddy Cambosa
Built on a shared commitment to performance and excellence, the partnership leverages adidas’ 75-years of experience working with athletes at the top of their game to support the Mercedes-AMG PETRONAS F1 Team in driving success.
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EternityX, DJM Consulting form partnership; Deric Wong joins EternityX as chief business officer
EternityX, DJM Consulting form partnership; Deric Wong joins EternityX as chief business officer
Posted on January 8, 2025
by Teddy Cambosa
The collaboration reflects DJM Consulting’s philosophy, “Don’t Judge Me”, and EternityX’s focus on connecting East and West through advanced marketing solutions tailored to complex markets.
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Jollibee Group partners with Qualtrics to boost global customer experience across its brands
Posted on January 8, 2025
by Aliza Carmona
Jollibee Group has entered a new global multi-year partnership with experience management leader Qualtrics to enhance customer experiences and fuel growth across its brands, including Jollibee, The Coffee Bean & Tea Leaf, and Smashburger.
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heineken 00 no reasons needed
Heineken 0.0’s new global campaign promotes a no-reason-needed approach to going alcohol-free
Posted on January 3, 2025
by Aliza Carmona
Titled ‘0.0 Reasons Needed,’ Heineken’s latest campaign delivers a clear message: choosing to go alcohol-free shouldn’t require an explanation.
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PH’s DigiPlus Interactive marks expansion to Brazil following gov’t approval
PH’s DigiPlus Interactive marks expansion to Brazil following gov’t approval
Posted on January 3, 2025
by Teddy Cambosa
DigiPlus first filed an application for Licença Para Loterias De Apostas De Quota Fixa in Brazil in August 2024, which is a federal license that allows the operations of land-based and online sports betting, electronic games, live game studios, and other fixed-odds betting activities in Brazil.
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Anime generated $19.8b in global revenue for 2023 rooted from streaming, merchandising sales
Anime generated $19.8b in global revenue for 2023 rooted from streaming, merchandising sales
Posted on January 2, 2025
by Teddy Cambosa
According to the report, anime accounted for 6% of global streaming revenue in 2023. Notably, 41% of anime's streaming revenue originated from North America, highlighting the region's strong engagement with the medium. 
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