Category: Global
Creative and media agency VaynerMedia has named Marcus Krzastek as international president amidst its global expansion, effective immediately.
Outbrain Inc. has officially completed its acquisition of Teads, merging their branding and performance solutions to form an omnichannel outcomes platform for the open internet.
Former Forsman & Bodenfors CEO Toby Southgate has officially taken the helm as We Are Social’s global group chief executive officer, bringing his expertise in creative leadership to drive the agency’s global growth and innovation.
Underpinned by dentsu’s Merkury, the offering gives marketers the power to efficiently reach and engage audiences in a highly scaled and personalissed manner, driving more in-the-moment experiences and bringing consumers even closer to the brand.
Yahoo DSP has announced that it is the first Demand Side Platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels, a move aimed at providing advertisers with clearer insights into audience data.
Alibaba, the Chinese tech and e-commerce giant, has officially joined the AI race with the launch of Qwen2.5-VL, an open-source multimodal model that builds on the capabilities of its predecessor, Qwen2-VL.
This empowers them to make more accurate, data-driven decisions when measuring performance across diverse marketing channels, both online and offline.
This news follows the recent partnership between LVMH, the brand’s parent company, and Formula 1 as a global partner for 10 years beginning in 2025.
Docusign, a software company managing electronic agreements, has rebranded with a new sonic identity, reflecting its position as a leader in electronic signature technology.
Qantas has announced plans to redesign its uniform for the first time in over a decade, as the airline moves forward with its fleet renewal program, ongoing customer investments, and preparations for the upcoming Project Sunrise initiative.
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