India – Mondelez India, the maker of Oreo, has unveiled a limited-edition Pokémon range, featuring an interactive experience that invites fans to explore the exciting digital world of Pokémon.
This launch brings together Oreo cookies and the excitement of collecting Pokémon, with each cookie featuring a unique Pokémon design. For the first time in India, Oreo has introduced a special-edition yellow cookie showcasing 16 distinct Pokémon, adding a collectible element to its digital campaign.
Fans can scan the QR code on the Oreo Pokémon packs to access a digital platform where they can create personalised Pokémon-themed avatars and collect all 16 Pokémon designs featured on the cookies. Each scan adds a new Pokémon to their digital collection, the ‘Oreodex,’ while also unlocking accessories and customisation options for their avatars.
Additionally, other Oreo pack sizes include special Pokémon photo cards and collectible Pokémon stickers for fans to gather and enjoy.
Nitin Saini, vice president of marketing at Mondelez India, said, “This collaboration is all about creating magical moments that bring families closer, spark excitement, and offer something truly memorable for everyone.”
“Oreo has always been at the heart of joyful rituals, and by teaming up with Pokémon, we’re not only offering an exciting collectible experience, but we’re also bringing a sense of nostalgia for everyone who grew up with Pokémon. This shared love for Pokémon across generations creates a unique bonding experience where families can come together over the thrill of discovery, fun, and play. It’s a playful emotional journey that unites the world of Oreo and Pokémon in the most exciting way possible,” Saini added.
Susumu Fukunaga, corporate officer at The Pokémon Company, also shared, “We are thrilled to see Pokémon featured on Oreo cookies. This campaign will take Pokémon to fans of both brands all across the country. Customers will enjoy the fun, surprise element of finding out which Pokémon cookies are included in the pack they purchase. We hope that this playful experience will delight our existing fans and help us connect with new audiences as well.”
This initiative was developed by Dream Theatre, a representative agency of The Pokémon Company in India.
“We are delighted to bring together two all-time favourites—Oreo and Pokémon—to create a standout experience for fans across ages and endless hours of play, making it a truly meaningful campaign,” said Jiggy George, founder and CEO of Dream Theatre.
Shekhar Banerjee, chief client officer and office head at Wavemaker India, added, “Our approach was to create a dynamic, multi-phase experience that mirrors the excitement of a Pokémon adventure. Be it access to exclusive packs, enabling fans to collect and compete for rewards, each media placement of the campaign is carefully crafted to spark curiosity, build anticipation, and drive sustained engagement.”
