Australia – Experiential marketing agency The Company We Keep (The CWK) has been acquired by Opus Agency, a global events and experiential marketing agency, in a move that strengthens Opus Agency’s presence in the Asia-Pacific region.
With offices in Australia, Singapore, and New Zealand, and a team of more than 80, The CWK adds regional expertise to Opus Agency, supporting its ability to manage events and brand experiences across international markets.
With this acquisition, Opus Agency, part of The Opus Group, expands its presence in key international markets. Partnering with The CWK broadens its capabilities in event execution and experiential marketing, supporting brands in delivering cross-border initiatives and engaging with their audiences more effectively.
Speaking on the acquisition, Nigel Ruffell, founder and CEO of The CWK, commented, “The alignment between Opus Agency and The CWK is remarkable—from our shared clients like Salesforce to our creative capabilities and our cultural ethos. This partnership opens up new opportunities for our team, our clients, and our future, as we continue to lead in the APAC region while contributing to Opus Agency’s global success.”
Moving forward, Opus Agency and The CWK will work together to develop event and experiential marketing strategies for international audiences. By combining client relationships, scalable talent, and regional expertise, the partnership aims to support brands in navigating cross-border engagements and evolving market demands.
Dena Lowery, president of Opus Agency, explained, “This acquisition enables us to better serve our clients in the world’s fastest-growing and largest cities, while also enhancing our capabilities with deeper expertise in content, broadcast, and film. It’s a strategic move that strengthens our ability to deliver high-impact, future-forward experiences across the globe.”
Kim Kopetz, president and CEO of The Opus Group, also shared, “This acquisition aligns with The Opus Group’s mission to provide global access to scalable resources and specialised talent across our network of brands. It enables us to navigate complex challenges and scale operations efficiently while creating new growth opportunities for our clients and our team members around the world.”
