Norman Agatep officially named Grupo Agatep’s new chairman, CEO; Michelle Agatep-Bayhon assumes MD role

Manila, Philippines – Grupo Agatep has officially announced the appointment of Norman Agatep as its new chairman and CEO, as well as Michelle Agatep-Bayhon as the firm’s managing director.

Prior to this appointment, Norman served as managing director and president of the agency. With over 30 years of experience in Corporate and Marketing Communication, Agatep brings extensive expertise in public relations, advertising, digital marketing, creative development, and strategic planning to lead the agency into a new era of growth and innovation. 

He also previously led Euro RSCG Manila and Havas Worldwide Manila as its managing director.

Speaking on his new role, Norman said, “I am honoured to step into this role at a time when branded communication is rapidly evolving and groundbreaking technology is shifting the way we connect with stakeholders. I look forward to driving our agency’s vision forward, fostering creativity, and delivering more meaningful impact for our client-partners.”

He also added, “My priority is to further the legacy of outstanding communication that has defined Grupo Agatep. We will continue to innovate and set new benchmarks, ensuring our work not only meets but exceeds the expanding needs of our clients in an industry that continues to redefine itself.”

Meanwhile, Michelle is a seasoned PR and communication professional with over two decades of experience, specialising in reputation management, corporate communication, and integrated marketing strategies. She began her career at the agency in 2001, laying the foundation for her expertise and dedication to the field. Before her appointment as managing director, she held the position of accounts and client servicing director of Grupo Agatep. 

Michelle’s appointment marks a significant step in the agency’s ongoing efforts to enhance client relationships and drive strategic initiatives that elevate brand communication.

“I am excited to continue our legacy of excellence and to work closely with the team to craft campaigns that resonate deeply and create positive change,” she said.