Singapore – Nestlé and Lazada Group are rolling out their Regional Super Brand Day on 23 April 2026 across Malaysia, Singapore, Indonesia, Thailand, and Vietnam, introducing AI-powered features into the shopping experience.
Now in its sixth edition, the campaign centres on the theme “A Better Me, In You,” focusing on children’s nutrition and the role of parents in shaping future wellbeing.
The activation combines promotional activity with new digital tools designed to support product discovery and engagement across Lazada’s platform.
A key feature this year is the integration of Lazada’s AI shopping assistant, LazzieChat, into selected Nestlé product pages.
Available in Malaysia, Singapore, and Indonesia, the tool allows users to ask questions and access product information through a conversational interface while browsing.
Alongside this, the campaign introduces an interactive feature titled “Future, Imagined by Nestlé.”
Users can input a prompt into LazzieChat and upload an image to generate personalised visual outputs, adding an additional layer of engagement within the shopping journey.
The campaign runs across five Southeast Asian markets, reinforcing the long-standing partnership between Nestlé and Lazada and extending its focus from retail promotions into AI-enabled digital experiences integrated directly within the e-commerce platform.
