Mineré rolls out ‘Young, even more’ campaign with legacy Thai brands

Bangkok, Thailand – Mineré mineral water has launched its integrated “Young ได้อีก” (Young, even more) campaign in collaboration with several long-established Thai brands, including Siang Pure, Madam Heng, Three Lady Cooks, Maepranom, and Jones Salad. The initiative spans both digital platforms and offline installations across Bangkok.

As part of the campaign, participating brands introduced refreshed versions of their familiar branding. Three Lady Cooks, for instance, released a “Young Young Young Chef” digital and billboard execution, referencing the three women featured in its logo. 

According to Mineré Thailand, the campaign goes beyond a visual refresh, aiming to reflect shared values among brands that have earned consumer trust across generations. It also seeks to connect with younger audiences through a more playful and contemporary tone while maintaining legacy appeal.

The campaign builds on last year’s “STAY YOUNG, STAY YOU” platform and continues to centre on Mineré’s philosophy that youthfulness stems from self-care and begins from within. Through “Young, even more”, the brand positions its mineral water not only as a beverage but as part of everyday wellness routines.

Mineré added that the campaign reinforces the idea that small daily choices, such as selecting high-quality mineral water, contribute to long-term self-care.