Kuala Lumpur, Malaysia – Naga DDB Tribal has announced a series of client wins and renewals that mark a strong year for the agency.
The agency was appointed as Proton’s integrated marketing services agency following a four-way pitch. It also retained Prudential as a client, extending a 14-year partnership after successfully defending its position in another four-way pitch.
In addition, Naga DDB Tribal saw the return of two long-standing clients, URMunchy’s and Ayam Brand, for their 2025/2026 remit. The renewed collaboration with Ayam Brand follows the agency’s “Makan Lain Macam” campaign, which gained strong market recognition earlier this year.
Farrah Harith McPherson, chief growth officer at Naga DDB Tribal, said, “This year has not been without its challenges, but it has also revealed the battle-tested, unwavering spirit of our people. I am proud of how our teams have rallied — driving growth, strengthening partnerships, and delivering work that continues to earn the trust of both new and returning clients.
“These wins are a reflection of the trust our clients place in us, and of the creativity and determination of our teams to rise to every challenge. We are humbled by the confidence placed in us, and energised to keep building meaningful work together.”
Naga DDB Tribal said it remains focused on enhancing its integrated and network capabilities to deliver impactful brand experiences and continue serving as a trusted partner to brands navigating a changing marketplace.
