Kuala Lumpur, Malaysia – ‘She Speaks Power,’ an initiative by NagaDDB Tribal, to create a platform for female collaboration and learning, has announced the launch of its latest endeavor, the ‘IMPACT Mentorship Program.’ This program is specifically designed to support female founders of new and small businesses, providing them with essential tools and strategies to thrive in the competitive social media space.
The She Speaks Power IMPACT Mentorship Program aims to empower participants by focusing on three key areas, namely business development, impactful content creation, and social media growth.
This mentorship helps women entrepreneurs effectively launch and grow their businesses. Participants will receive guidance on best practices and personalised 3-month mentorship to ensure their business success and sustainability.
One of the programme’s first mentee–Puan Hasnah–is a single mother caring for her four sons, two of whom have special needs under the autism spectrum while her 32 year old second son has just been diagnosed with mild ADHD and general anxiety disorder. Her eldest son, who is a speech and drama teacher, stays in another state and whatever emotional or financial support he can offer can only be done remotely.
For 15 years, she helmed her own communications company but had to give it up to focus on Ziqri, one of her neurodiverse sons. With her youngest son Aidel’s diagnosis of high-functioning Asperger’s, she decided to provide consultancy services to boutique PR firms and corporate organizations.
Today, she co-leads and serves as the editor-In-chief of New Malaysia Herald, an Australian-based, self-funding online news portal dedicated to opinion pieces and leader articles on Malaysia and Australia. Additionally, she benefits from Project Impian, an initiative by Santapan that supports selected small F&B operators by providing the necessary support, knowledge, capital, and facilities to launch their own products in the Ready-to-Eat Meals segment for commercialisation.
“As a one-woman show, the help of this IMPACT Mentorship Program will be incredibly valuable. I look forward to learning from experienced mentors and applying their insights to grow my business,” Hasnah said.
She added, “For the past 10 years, I’ve been cooking for clients from my small home kitchen. I realised that food is what is going to put food on the table. Until William, founder of Kembara Kitchen, who manages Santapan REMS (Ready-To-Eat-Meals), took me by the hand and encouraged me to become a beneficiary of Projek Impian. And here we are.”
Hajar Yusof, head of digital experience at Naga DDB Tribal, said, “At She Speaks Power, we are dedicated to making a real impact in our community and providing a platform for collaboration. This program is not just lip service; it’s a tangible effort to support and uplift female entrepreneurs who need the help the most.”
Meanwhile, Farrah Harith McPherson, chief growth officer at Naga DDB Tribal, commented, “As experience makers, Naga DDB Tribal believes in putting our services to a greater cause. The IMPACT Mentorship Program is a perfect example of how we can leverage our expertise to empower and support women in business and celebrate women entrepreneurship.”
