Tag: Naga DDB Tribal
Rather than creating a conventional festive envelope, the agency focused on the process behind making dodol as a metaphor for relationships and shared experiences during Raya.
Naga DDB Tribal positions itself as “The Experience Makers,” with a focus on engaging audiences beyond visual elements by incorporating other sensory touchpoints, including sound.
Kuala Lumpur, Malaysia – Astro Malaysia has tapped Naga DDB Tribal to launch its Chinese New Year initiative, titled “All Right! Kudada,” aimed at engaging Malaysian Chinese households during the festive season. Anchored on the theme “Spark New Celebration, Find New Joy,” the effort seeks to reposition...
The production is described as Malaysia’s first Chinese New Year film told in Teochew, reflecting U Mobile’s emphasis on cultural representation and authenticity.
Released ahead of the Chinese New Year period, 'The Promise' is positioned against a time traditionally associated with prosperity and abundance.
Kuala Lumpur, Malaysia – U Mobile, one of Malaysia’s mobile telco providers, has named Naga DDB Tribal as its creative agency of record, entrusting the agency with brand strategy, marketing communications, and ongoing creative development. The appointment, which follows a rigorous multi-agency pitch,...
These themes underpin the campaign’s central idea, “Forge Your Own Fate | 我的命 我来 定.”
Malaysia – Naga DDB Tribal has announced the return of three former Nagarians—Walter Teoh, Jeff Ooi, and Andrea Ma—to strengthen its leadership and creative capabilities as the agency continues to evolve through the Naga Network. The agency said the return of the three seasoned professionals marks another...
According to Tai, the decision to review and refresh Astro’s agency roster was driven by the company’s ambition to stay ahead of the curve in a category that’s constantly shifting.
According to Astro, the medium was selected to extend the show’s thematic tension into a physical experience for passersby.
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