Kuala Lumpur, Malaysia – Malaysian digital publishing network Media Works has entered into a strategic partnership with Versa, a fintech wealth management platform recently named to Forbes Asia’s “100 to Watch” list.
The collaboration is designed to create branded digital journeys for clients by tapping into Versa’s expanding financial user base. Since its launch in 2021, Versa has facilitated more than RM3 billion in deposits.
Under the agreement, Media Works will run lead generation campaigns through Versa’s platform, supported by features such as Versa Quests — in-app, gamified challenges aimed at motivating and engaging users. The tie-up gives Versa a structured channel to monetise its growing ecosystem, while Media Works gains access to trusted, conversion-driven audiences. Industry analysts view the move as an example of how fintech and digital media can align to develop scalable, results-oriented advertising models in Malaysia.
“Diversification has always been central to our strategy,” said Nikkhil Taery, chief commercial officer of Media Works. “Our ecosystem spans news, technology, lifestyle, automotive, financial literacy, and culture. Partnering with Versa adds another high-intent vertical, strengthening the breadth of the Media Works network and allowing us to deliver yield-driven solutions for clients.”
Meanwhile, Seth Tun Ismail, Versa’s business development lead, said the platform’s growth reflects how young Malaysians are embracing new wealth management tools. “Versa Quests shows the power of connecting ambitious consumers with the brands they aspire to,” he said. “This strategic partnership with Media Works allows brands to engage Malaysia’s young, vibrant audience in ways that are meaningful and measurable.”
Media Works, founded in 2019, began with Malay Mail and its Mandarin-language offshoot Cincai News, later adding titles including SoyaCincau, Engear TV, The Rakyat Post, BuzzKini, and Seni Malaya. Its reach also extends into airports and outdoor advertising through alliances with VGI Airports and Redberry Advertising.
Versa operates as a regulated wealth management platform under the Securities Commission Malaysia, offering both conventional and Shariah-compliant investment solutions.
