Tag: gamification
Jakarta, Indonesia – Duolingo is rolling out its Chess Player-vs-Player (PvP) mode on Android, letting users dive into beginner-friendly chess lessons and test their skills against real opponents. The course applies the Duolingo Method, which emphasises learning by doing rather than memorisation, to...
In the fast-evolving world of digital banking, customer engagement is no longer about points, stamps, or giveaways – it’s about creating emotional moments that shape behaviour. Few brands have understood this better than UOB, one of Southeast Asia’s leading banks, and its long-time technology...
The collaboration is designed to create branded digital journeys for clients by tapping into Versa’s expanding financial user base. Since its launch in 2021, Versa has facilitated more than RM3 billion in deposits.
Hong Kong – Lacoste has teamed up with digital experience agency CONTEN.T and its flagship IP, SUPERFAN — an action-based consumer engagement platform — to strengthen its brand identity and deepen fan connections across the Asia-Pacific region. Under the partnership, CONTEN.T will lead Lacoste’s gamified...
Digital-first telco MyRepublic, has launched gamification mechanics for its broadband and mobile subscribers’ customer experience journey.
When discussing sustainability in the marketing context, many brands mistakenly confine it to corporate responsibility initiatives, ESG reporting, and short-term campaigns. Traditionally, marketing has been a powerful tool for driving commercial growth by influencing consumer behaviour.
The new feature was developed to promote greater synergy with AEON’s wider ecosystem, namely merchant partners such as ZUS Coffee and Tealive. AEON Bank’s effort to promote cashless transactions is also supported by PayNet via Neko Missions DuitNow QR programme.
With ‘impact.com/advocate,’ brands can build flexible, fully automated referral marketing programs that are straightforward to manage and easy for their customers to use.
The National Library Board has teamed up with LePub APAC to launch an innovative project called ‘Playbrary’ that turns books into games with the aim of reviving reading.
The Game Academy from AdColony aims to equip modern marketers to navigate the ever-changing landscape of marketing in games.
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