Singapore – Meltwater, an online media monitoring company, has announced new client wins along with growth initiatives in the Asia-Pacific region.
New additions to Meltwater’s client portfolio include Ricoh, an imaging and electronics company, and Hugosave, a wealth and savings app.
Meltwater is set to provide solutions to the companies, specifically for Ricoh’s cross-market operations and Hugosave’s monitoring of performance and events.
Additionally, Meltwater has also launched initiatives for innovation and collaboration, including its introduction of customer advisory boards, which allow the co-creation of solutions with clients.
As part of its efforts towards innovation, Meltwater has launched AI-powered platforms to streamline tasks, and an automated brand analytics tool.
Meltwater is also expanding globally, with new offices in Mexico and India.
“Ultimately, we connect the dots between problems, challenges, and goals on one side, and the solutions, opportunities, and support that Ricoh offers on the other. With Meltwater, we found a true, all-in-one solution and partner for these activities,” James Loginov, head of marketing communications of the APAC Marketing Department at Ricoh Company Ltd., said.
“We needed the ability to monitor digital media, search engines, and social media platforms all in one place. With Meltwater, we can conveniently track mentions of Hugosave and relevant topics, monitor competitor activities, and stay updated on relevant industry trends,” Raymond Lo, growth and marketing team lead of Hugosave, commented.
David Hickey, executive director of Asia Pacific at Meltwater, said, “We’re entering an exciting new phase of growth in Asia Pacific, focusing on innovation and collaboration with our customers and employees. In an era where the key to brand success lies in extracting deep, data-driven insights from fast-moving online conversations, AI is critical to helping companies not only capture but understand the full picture. Meltwater’s investments in tech hubs and advanced AI technology ensure that our customers in APAC have the power to efficiently analyse vast datasets—from news and social media to online forums—and transform these insights into impactful strategies. We’re committed to equipping businesses to shape their markets and drive measurable results with agility and precision.”
