Media intel CARMA Asia names Khali Sakkas as new head of insights for APAC

Singapore – Media intelligence agency CARMA has announced the new leadership appointment of Khali Sakkas as its new head of insights for APAC. 

Sakkas brings with her 16 years of experience in communications measurement, leading teams across APAC to deliver award-winning work to MNCs and government clients. She has also contributed to the advancement of global best practices in communications measurement having served on the board of the industry’s international trade body, AMEC, and as Chair of AMEC’s Asia Pacific Chapter.

As the new head of insights, Sakkas will be leading CARMA Asia’s research and evaluation team, delivering vital insights to companies and policymakers across the region. She will also be responsible for driving best practices and innovation. 

Commenting on her appointment, Sakkas said she is looking forward to joining a strong global team to provide strategic and tactical advantages for clients.

“CARMA operates in some of the world’s most dynamic and innovative markets. For me, it strikes the right balance between global scale and deep local expertise. It is a business with the energy of a start-up, yet it has the benefit of a long history of quality and best practices,” said Sakkas.

Meanwhile, Andrew Nicholls, CARMA Asia’s co-founder and managing director, noted that CARMA’s approach is to combine cutting-edge technology with the most knowledgeable and experienced consultants in the industry. 

“Hiring Khali as Head of Insights for the region is a testament to that. Her expertise will be key to supporting our clients and the growing demand for actionable insights in Asia,” said Nicholls.