Singapore – GrabAds’ “Marketing Manager”, its web-based marketing platform dedicated to SMEs, is now available on mobile in a bid to help SMEs in the Southeast Asia region to boost their sales. The platform was previously launched in June 2023.

‘Marketing Manager; has also introduced the all-new “spotlight campaigns” feature, exclusively for mobile, where Grab curates specially designed campaigns – often only for a limited time- to assist merchants in maximising visibility and enhancing sales conversions. 

Through this feature, merchants can strategically reserve high-visibility spaces for their stores, exclusively within Grab-hosted campaigns, increasing exposure and driving sales with a single, impactful campaign.

Moreover, MSME merchants on Grab can also use Marketing Manager’s newly enhanced features to drive more sales, including ease of creating ads based on their target audience requirements and sales goals; real-time reports help merchants readily gain insights into how successful their campaigns are; and ability for merchants to only pay for successful orders on a cost-per-order (CPO) basis.

Ken Mandel, regional head of GrabAds and Brand Insights, said, “GrabAds is committed to providing self-serve solutions to help our MSME merchant partners promote their products and drive more sales for their business through Grab. MSME merchants juggle various roles–from chef to bookkeeper, accountant and marketer– which necessitates their need for an easy-to-use, flexible yet effective marketing tool.”

He added, “When we conducted our own survey among our merchants, nearly half the merchants said that they prioritise conversion and cost when selecting an ad platform, which is why the latest features on Marketing Manager on mobile address the everyday challenges that our MSME merchants face.”

‘Marketing Manager’ on mobile is designed for merchants looking for straightforward and swift campaigns on mobile, providing a user-friendly option and is now available in Cambodia, Malaysia, Myanmar, Singapore, the Philippines and Vietnam. 

Meanwhile, for businesses in need of more advanced tools, the web-based Marketing Manager Pro offers more comprehensive features suited for digitally savvy merchants seeking greater customisation for their ad campaigns. 

Singapore – GrabAds, the advertising arm of regional superapp Grab, has launched ‘Marketing Manager’ a web-based marketing platform which aims to aid micro, small, and medium enterprises (MSMEs) in Southeast Asia create marketing campaigns that drive sales.

With the newly launched ‘Marketing Manager’, merchants can access new features on any browser to get a full view of their campaigns, tailor how their budgets will get used, and get real-time detailed reports. This also includes the capability for merchants with multiple outlets to now concurrently run campaigns for all their stores and also schedule when their ads will run.

In addition to merchants being able to state how much budget should be allocated to each campaign and over what duration, now they can also set a cap on the number of times their ads can be shown to a user in a day.

Moreover, merchants can precisely configure which audience segments are targeted with their ads, whether by demographic, food choices, visits to places of interest, types of Grab services used such as GrabFood or Grab Unlimited subscribers. With the platform, merchants can leverage additional formats, such as video, to showcase their ads. 

Lastly, merchants can leverage the reporting dashboard to gather insights on real-time sales and performance, allowing them to accurately track returns on investment and find ways to improve and optimise campaigns. 

Margaret Y.C. Chang, regional head of SMB at GrabAds, said, “Guided by Grab’s mission to drive Southeast Asia forward by creating economic empowerment for everyone, we hope to provide our MSME merchants with effective digital tools on GrabAds so that they can easily reach millions of customers who eat, shop and commute using the Grab app. We have added Marketing Manager to our existing suite of digital tools to empower merchants with new ways to promote their products and grow their business with Grab’.”

Sydney, Australia –  Experience management tech Medallia has announced that it has appointed its newest country manager for ANZ, Heather Paterson, former director of the Asia Pacific and Japan in the New York-headquartered Intralinks. 

Medallia provides a SaaS platform, the Medallia Experience Cloud, which services the market in the understanding and management of experience of customers, employees, and citizens via the capturing of experience signals from in-person daily journeys, digital channels, and IoT interactions. 

As the company continues to invest across the APAC region, Paterson will be tasked to lead the Australia team, where she is also said to spearhead the launch of ground operations in New Zealand, expected over the coming quarters.  

Gavin Selkirk, Medallia’s APAC vice president and general manager believes Paterson’s strong leadership background makes her the best person to lead the country’s growth.

“Heather’s results-driven approach, ability to build and manage teams and [her] strong background in financial services technology – an important and growing sector for us – means she’s ideally suited to run our business across Australia and New Zealand,” said Selkirk.

“Australia was Medallia’s first office in the region, and as it continues to grow, we look forward to building our New Zealand presence which Heather will play an integral role in building,” Selkirk added.