Kuala Lumpur, Malaysia – The Ministry of Entrepreneur and Cooperatives Development (MECD) and SME Corp. Malaysia have recently teamed up to launch the book ‘Do Your Own Branding (DYOB)’ aimed at helping MSMEs in Malaysia strengthen and build their brands.
The guide offers practical insights into developing brand identities, including strategies for naming, logo creation, and implementing sustainable branding systems. It also highlights success stories from small and medium enterprises (PMKS) that have excelled in branding, serving as an essential resource to empower local businesses and support their global growth.
Entrepreneur Development and Cooperatives Minister Datuk Ewon Benedick introduced a new website for the National Mark of Malaysian Brand (NMMB) Programme. This platform provides accessible information for PMKS interested in participating in the certification programme.
The NMMB recognises companies that meet stringent quality standards, facilitating their entry into regional and international markets. This initiative aligns with SME Corp. Malaysia’s Business Strategic Plan, which prioritizes PMKS internationalization.
During his address, Ewon emphasized branding’s critical role in Malaysia’s trade-oriented economy.
“Branding is essential for adding value, differentiating products and services, and maintaining global competitiveness. KUSKOP remains dedicated to supporting PMKS through initiatives such as increasing their export contributions to 15% of national exports by 2025,” he stated.
Meanwhile, Tan Sri Bernard Giluk Dompok, Chairman of SME Corp Malaysia, highlighted that branding enhances business competitiveness, describing a brand as “not just an identifier but a symbol of trust and quality.” He noted the forum as a platform for elevating Malaysian brands to gain global recognition and respect.
Rizal bin Datuk Nainy, CEO of SME Corp Malaysia, elaborated that the DYOB guidebook is part of the agency’s comprehensive branding efforts, which include the NMMB Programme. Since its inception in 2009, the NMMB has certified 177 companies for their exceptional quality, excellence, and distinction.
