Singapore – McDonald’s has launched a global collaboration with Crayola, marking the first time the two brands have partnered on a Happy Meal programme across multiple international markets.
Announced on 26 December 2025, the initiative introduces a space-themed Happy Meal experience featuring co-branded activity kits and toys designed to encourage hands-on creative play for children and families.
The limited-edition Planet McDonald’s Happy Meal is being rolled out at participating McDonald’s restaurants in more than 60 countries across EMEA, the UK, Asia, and Canada. Availability varies by market and is scheduled to run through March 2026, while supplies last.
As part of the campaign, an interactive digital component allows children to scan their completed creations and see them animated in a space-themed digital environment that offers opportunities for exploration and learning.
“Crayola’s mission has always been to inspire and empower creative exploration, discovery, and self-expression in every child. This partnership with McDonald’s brings that mission to life in a bold, unexpected way,” said Anna Roca, head of global partnerships at Crayola. “We’re thrilled to collaborate with McDonald’s to transform one of the most beloved family experiences—the Happy Meal—into an imaginative journey, bringing more creative moments into everyday activities. Together, we’re empowering kids to take a giant leap into creativity and fill the universe with color.”
The Happy Meal packaging and campaign advertising feature illustrations created by children, highlighting user-generated creativity as a core element of the programme. The collaboration also marks the first time Crayola has become a supplier of coloured pencils for McDonald’s. In addition, Crayola’s creative intellectual property has been integrated across the campaign’s marketing touchpoints.
According to the companies, the initiative is intended to support parents seeking meaningful, hands-on play experiences for their children, while also providing a way to extend creative activities into a digital format.
“At McDonald’s, we’re always looking for ways to create fun, surprising, and engaging experiences that connect with families in meaningful ways. This unique partnership with Crayola allows us to deliver personalized, interactive experiences that connect culture and creativity through a space-themed journey that puts kids in control of their own narrative,” said Sheila Hamilton, senior director of global brand marketing at McDonald’s.
