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Marketing Featured South Asia

Martech Zoomd launches sales operations in India

India – Global marketing and advertising company Zoomd Technologies and its subsidiary Zoomd, the marketing technology user-acquisition and engagement platform, has launched their sales operation in India, to promote its online advertising and user acquisition services in the new market.

Following this endeavor, the company has also appointed Parthiban Vairamudi as its business development manager for its India and SEA operations. Vairamudi has previously worked as the chief executive officer of the marketing and advertising company DigitalOOH. He brings with him over 18 years of experience in the digital and business development sectors. Vairamudi will now be responsible for Zoomd’s growth in the Indian and regional markets.

Zoomd seeks to position itself as a viable player in the country’s advertising industry. According to a report by Business Standard in February 2021, the Indian ad spend is expected to rise by 23% for the year after experiencing a 21.5% drop in 2020.

“The strong market recovery we have seen in this quarter made it a final decision for us. We intend to onboard new customers and publishers over the course of the year and become a meaningful player in the Indian ad space. We welcome Parthiban to lead our efforts in this region,” said Ofer Eiten, the CEO of Zoomd.

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Technology Featured Southeast Asia

Martech Zoomd inks deal with PH media GMA Network

Manila, Philippines – Marketing technology engagement platform Zoomd has announced a new deal with Philippine-based media company GMA Network, in embedding Zoomd’s on-site search engine within GMA’s platform.

Through the partnership, Zoomd aims to increase the page views of GMA News’ site, decrease bounce rate, and extend average session length for GMA web visitors, which is estimated to be more than 200 million.

“This is a hot period for our sector and we intend to maximize monetization opportunities and target regional expansion, getting more publishers and more clients to adopt Zoom onto their platforms. The Philippines is an important and strong market for us and we welcome GMA to our line of top-tier publishing clients,” said Amit Bohensky, chairman and co-Founder of Zoomd.

Zoomd uses artificial intelligence (AI) and natural language processing (NLP) technology, which is aimed to provide new advantages to publishers by optimizing site traffic via on-site search, and guiding advertisers in managing their user acquisition (UA) across hundreds of media channels.

Founded in 2012, Zoomd allows advertisers to save significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. 

Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.