Singapore – Marriott Hotels in APEC has recently launched its global campaign ‘Wonderful Hospitality Never Sleeps’, focused on capturing the essence of global hospitality, spotlighting authentic moments of care and thoughtfulness tailored to guests in Japan, India, and beyond.
Conceptualised alongside The Secret Little Agency (TSLA), the campaign’s local expressions bring the global tagline to life by showcasing how hospitality manifests across cultures. Inspired by real stories and insights, scenarios range from a child enjoying both dosa and pancakes in India to a Marriott Hotel associate surprising a guest with a thoughtful gesture in Japan. Each moment captures the true essence of hospitality in its cultural context.
Directed by Australian filmmaker Jared Deparis and produced by The Sweet Shop, the campaign features evocative scenes shot on-location in India and Japan. The film celebrates the spirit of hospitality through real and relatable moments, and most importantly, capturing all the little gestures and everything that goes behind the scenes that makes your stay wonderful.
Nicholas Ye and Mavis Neo, co-chief creative officers at TSLA, said, “Hospitality is a big word. It means different things to different people. For some, it’s being greeted by name as a returning guest. For others, it’s something as simple as peeled fruit on arrival. This vastness in expectations, and how Marriott Hotels quietly continues to deliver on them, inspired the heart of this campaign. It is about the little gestures and the behind-the-scenes effort that make every stay at Marriott Hotels wonderful.”
Moreover, the campaign was developed by The Suite, a collective of independent award-winning agencies across Asia led by TSLA, and is a testament to Marriott Hotels’ commitment to authenticity and cultural relevance.
Through The Suite, TSLA partnered with UltraSuperNew in Japan and Talented in India, both leading creative independent agencies in their respective markets. From the research phase to final executions, all partners collaborated closely to ensure the work was powered by genuine insights and cultural nuances.
“All our partners were embedded within the process from the start, and we approached the work as one team, acting as one agency from the get-go. We needed to change the dynamic of multi-market partnerships to deliver the authenticity we strived for – we knew wanted no adaptors, only originators and for all our work to be powered by real strategic and cultural insights. Our partners worked closely with us at every stage to ensure resonance for APEC, India and Japan, down to the final executions,” both Nicholas and Mavis added.
