China –McCann Worldgroup has appointed Mae Ng as the chief client officer of McCann China, marking her return to the agency in a new leadership role focused on client strategy and market growth.
In her return to McCann, Ng will focus on enhancing the agency’s client strategy, bringing a client-side perspective to better address market demands and support McCann’s work with brands in China.
With over 20 years of experience in brand communication, Ng offers a dual perspective from both brand and agency sides, enabling her to identify client needs and align agency capabilities to drive brand growth.
Before rejoining McCann Worldgroup, Ng was the marketing and communications director for Bottega Veneta Greater China, overseeing regional strategy. She also previously worked at McCann, contributing to brand strategy and communications for L’Oréal Paris (China).
With experience across industries including beauty, hospitality, consumer electronics, and FMCG, Ng has worked with various global brands and received multiple international awards for her contributions.
Ng is also interested in the role of AI and AGI in brand marketing, seeing technology as a tool for enhancing content creation, process efficiency, and innovation. She views data-driven personalisation as a way for brands to scale while maintaining emotional connection with consumers.
Speaking on her appointment, Ng shared, “I am thrilled and deeply honoured to return to McCann Worldgroup, an agency that has always been at the forefront of creativity and innovation.”
She continued, “It feels like reconnecting with a team that shares my passion for bold ideas and meaningful storytelling. The future of McCann’s vision is incredibly bright, and I am optimistic about what we will achieve together. Reuniting with some of the industry’s most talented minds, all aligned in purpose and ambition, is a recipe for success. I can’t wait to contribute to the next chapter of McCann’s legacy and create work that not only inspires but also drives real impact.”
Carter Chow, CEO of McCann Worldgroup Greater China, also commented, “In today’s challenging and complex market, Mae has a deep understanding of our brand clients’ core needs from their perspective, even in times of change. Her return will further strengthen our strategic partnerships, enabling us to provide even more robust support for brands to achieve sustainable growth in an ever-evolving market.”
Ng’s return reflects McCann Worldgroup’s focus on a client-centered approach in China. Her industry experience and market insights will support the agency’s efforts to develop brand marketing strategies in a competitive landscape.
