Mumbai, India – Luggage brand Nasher Miles has partnered with Flipkart for the 2025 edition of The Big Billion Days, unveiling a new campaign aimed at younger consumers. The initiative features two digital films starring content creators Sakshi Shivdasani and Ayush Mehra, aiming to position luggage as a style statement rather than a mere travel necessity.
The campaign, developed in collaboration with creative agency Itch, focuses on everyday travel scenarios, such as impromptu road trips and romantic outings. The central theme challenges conventional, uninspired luggage design with the question, “Why so boring, bro?” The films promote the idea of choosing bold, colourful luggage that reflects the traveller’s personality.
According to Nasher Miles, the campaign is designed to resonate with urban, style-conscious audiences by highlighting the role of luggage in self-expression. The two featured influencers are known for their strong connection with young viewers and bring what the brand describes as “authenticity and energy” to the films.
Commenting on the partnership, Shruti Kedia Daga, co-founder and CMO of Nasher Miles, stated that their collaboration with Flipkart during the Big Billion Days sale presents a perfect opportunity to engage with younger consumers.
“Through this fun and engaging campaign featuring Sakshi and Ayush, we aim to inspire people to embrace boldness—not just in their travel choices, but in life itself,” said Shruti.
The campaign also coincides with Flipkart’s Big Billion Days, one of India’s largest festive shopping events. Known for offering major discounts, exclusive product launches, and a wide-reaching digital presence, the sale period is seen by many brands as a key opportunity to reach millions of customers across the country.
Naman Agarwal, co-founder of Itch, the creative agency behind the campaign, added that they only had one belief: that ‘travel should be anything but boring’.
“Too often, people express their true style through what they wear, only to carry bags that feel dull and lifeless. With Why So Boring Bro, created in collaboration with Flipkart, we wanted to make a clear statement: your bag should be as full of colour, fashion, and personality as you are. Together, we’re helping travellers ditch the boring and bring style back into every journey,” said Naman.
The campaign is being rolled out across digital platforms, the Flipkart app, and other major media channels during the festive period. Recently, Flipkart has also unveiled a new campaign reviving the stories of ‘abandoned carts’. Ahead of this, Flipkart has also partnered with SW Network to campaign for the ‘iPhone season’ as well as featuring renowned mathematician Dr. R.D. ahead of the Big Billion Days sale.
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)