Tag: Flipkart

India – E-commerce players Amazon and Flipkart have been found to have breached antitrust laws over alleged process of giving preference to select sellers on their shopping websites, according to the Competition Commission of India (CCI).

In a recent report by Reuters, CCI released a 1027-page report on Amazon and a separate 1,696-page report on Flipkart, both dated Aug. 9–which stated that the two companies were found to have created an ecosystem where preferred sellers appeared higher in search results, elbowing out other sellers.

“Each of the anti-competitive practices alleged … were investigated and found to be true,” CCI told Reuters.

The government body also said that the Indian units of five smartphone companies – Samsung, Xiaomi, Motorola, Realme and OnePlus – were ‘involved in the practice of exclusive’ phone launches in ‘collusion’ with Amazon and its affiliates, breaking competition law. Moreover, the Flipkart also mentioned that the Indian units of Samsung, Xiaomi, Motorola, Vivo, Lenovo, and Realme conducted similar practices.

“Exclusivity in business is anathema. Not only is it against free and fair competition but also against the interest of consumers,” CCI’s additional director general G.V. Siva Prasad wrote in the Amazon and Flipkart reports, in identical findings.

CCI also noted that during the investigation, both platforms had downplayed the allegations but government official stress the practices were rampant in the platform.

India – Flipkart, an Indian e-commerce company, has partnered with advertising agency The New Things (TNT) in a new Father’s Day campaign that turns thumbs-up emojis from dads into currency and gifts. 

Titled ‘Thumbs Appa Campaign’, Flipkart and TNT’s new campaign is based on the comedic reality that dad’s never fail to reply to every text with a thumbs up emoji. For this campaign, TNT aimed to turn the most underwhelming response from Appa into the most sought-after one this Father’s Day. 

With the catchy call-to-action ‘Impress your Appa with his own Thumbs Appa! ’, the campaign kicked off with a hilarious film featuring a dad proudly owning every thumbs up he’s ever sent. In the film, he humorously claims to have always known that Flipkart would eventually launch a campaign where these thumbs up could be exchanged for big-ticket Father’s Day gifts.

Some of the big-ticket prizes for this campaign include a smartphone, a smart TV, and a luxury watch. 

Pratik Shetty, senior director of marketing and media at Flipkart, said, “At Flipkart, we believe that every occasion is an important opportunity to connect and celebrate with our customers. This Father’s Day, we took something as simple as a thumbs up emoji, which is a father’s unique way of expressing love and support, and turned it into a fun and engaging contest, the Flipkart Thumbs Appa! We’re thrilled to see how many thumbs-up our customers sent us and made this Father’s Day extra special for all the Appas everywhere by winning exciting gifts.” 

Viren Noronha, co-founder of The New Thing, added, “After extensive research, i.e., going through our own chats with our dads, the insight made the pain painfully obvious. 7 out of 10 dads’ default reply to your every text will always be the thumbs up emoji. ‘Happy Father’s Day! ’ thumbs up emoji. ‘I got a promotion’ thumbs up emoji. ‘I made an ad about you!’ thumbs up emoji. We just asked a simple question: how do you turn the most underwhelming response into something amazing for dad’s themselves? Voila. Thumbs Appa! ” 

Bengaluru, India – E-commerce marketplace Flipkart has launched a new advertisement alongside popular cricketer Shikhar Dhawan to invite viewers to move on from their old television sets into new ones for the optimal cricket viewing experience.

While focusing on promoting attractive offers on large-screen TVs through sellers during the ongoing cricket season, the campaign also encourages consumers to upgrade or exchange their old TVs for a better viewing experience. 

With Shikhar Dhawan as the protagonist, the campaign aims to reach out to consumers who are considering upgrading their TV sets, as well as those gearing up to enjoy the cricketing season.

Speaking about the campaign, Jagjeet Harode, vice president of large appliances at Flipkart, expressed his excitement about the new ad campaign, stating that the television segment has rapidly evolved in recent years, and Flipkart is committed to providing access to a wide selection of smart TVs from various brands to meet the changing needs of customers. 

“We are delighted to collaborate with ace cricketer Shikhar Dhawan to bring the best of the cricket season to our customers’ homes. With this association, we expect to bring a fresh wave of engagement with viewers, making it an ideal time to upgrade with Flipkart – adding a new dimension of excitement and entertainment to the lives of our customers,” Harode said.

Meanwhile, Dhawan commented, “Flipkart is providing access to attractive offers and exchange deals on the widest range of TV brands. I am thrilled to be associated with Flipkart’s TV sale campaign. With their wide range of TV brands and attractive offers, cricket fans can now enjoy a truly immersive viewing experience from the comfort of their homes. So, upgrade your existing TV with a new one because it’s time to move on.”

India – One of India’s leading e-commerce marketplaces Flipkart has awarded its digital agency of record (AOR) mandate to digital marketing agency 22feet Tribal Worldwide. The remit will include managing Flipkart’s digital campaigns and strategy.

Under the partnership, 22feet Tribal will be helping the brand drive business growth through creativity. The agency will also be focusing on strengthening Flipkart’s fashion, Beauty, General Merchandise and Home (BGMH), and mobile phone categories.

Moreover, the agency will be focusing on strengthening Flipkart’s relationship with its strong customer base of more than 250 million shoppers.

Speaking about the win, Preetham Venkky, president of 22feet Tribal Worldwide and chief digital officer of DDB Mudra Group, said, “With this digital AOR mandate, we are thrilled to be partnering with Flipkart. Our commitment to creatively enabling Flipkart’s next stage of growth with an increased focus on strengthening their commercial spectrum is hugely exciting.”

He also added that the partnership will see 22feet Tribal providing ‘clutter-breaking’ solutions to help Flipkart overcome challenges in the online marketplace.

22feet Tribal Worldwide has also previously acquired the digital mandate of Indian logistics marketplace Porter.

Bengaluru, India – Flipkart has released a new home-centric campaign, which invites its customers to give their homes a makeover through its showcase of home products in store. Flipkart aims to reach customers across the country, offering them the ease of shopping premium brands at an affordable price.

The campaign has brought on board an array of the best possible finds with carefully curated home inspiration to make brick and mortar buildings feel like home. The latest collection features products including bedsheets, curtains, showpieces, plants, cutlery, cookware, home improvement tools, among others. 

In addition, the platform is running the influencer campaign called ‘Home Flipover’ with influencers such as Chef Karishma Sakhrani, Aayushi Bangur, Bahaar Dhawan Rohatgi, Ashwiinii Dongare Banga and Chef Kirti Bhoutika joining.

Speaking on the launch, Kanchan Mishra, senior director of consumables (FMCG), general merchandise and home at Flipkart, said, “The recent hybrid work model has encouraged customers to rethink life at home as it has become the place where they spend most of their time. Eventually, it has made them redecorate and enhance the look and feel of their homes. This trend is here to stay as people are spending more time at home than they were before.” 

She added, “At Flipkart, our prime focus is to drive value for our customers on the best quality products. To diversify our product portfolio and make Flipkart the go-to destination for all things home, we have handpicked products from branded and premium range to homegrown D2C brands. Now, the home makeover can be a spontaneous plan with a wide range of selections available on the platform.” 

The new campaign comes just days after the recent campaign launch for their loyalty program ‘Supercoins’.

Bengaluru, India – India’s homegrown e-commerce marketplace, Flipkart, has unveiled its new brand promise – ‘Super products at super prices with super speed’. To communicate this fresh approach, the brand has launched a new campaign, bringing Alia Bhatt in the avatar of a ‘FlipGirl’, the ‘superhero’ protagonist for the Indian shoppers seeking a saviour to affirm their ‘wishlist’.

Dressed in a cape with Flipkart’s signature blue and yellow colours, ‘FlipGirl’ has a sharp eye to avert any danger and help people in need. While saving them from dangers, she also saves the day by offering them advice to shop on Flipkart.

The campaign aims to communicate Flipkart’s commitment to democratising e-commerce and premium brands, making them accessible through faster delivery across the country, establishing itself as the go-to destination for consumer needs. It also brings forward the fact that products across categories, including mobiles and electronics, fashion and lifestyle, home accessories, and beauty, are made available conveniently and delivered to customers’ doorsteps across the country. 

Dushyanth Jayanty, vice president of marketing at Flipkart, noted that since its inception, Flipkart has promised and delivered a great selection at fantastic value delivered at speed, and this has only gotten stronger. 

“This is what we wanted to remind shoppers of – they can count on Flipkart to save their day. ‘FlipGirl’ embodies this for us, and Alia Bhatt’s fantastic skills have brought that to life. So next time, users do not have to compromise on selection or speed to get fantastic value – they can listen to FlipGirl and just shop on Flipkart,” said Jayanty. 

Meanwhile, Hemant Badri, SVP and head of supply chain at Flipkart, said, “ As the festive season kicks in, customers across the country are looking for a companion who can help them answer their need for fast delivery without compromising on product quality and selection. Our robust tech-enabled supply chain will ensure 1-hour delivery to same-day delivery across pin codes, and the FlipGirl concept communicates that to millions of customers across the country.”

Moreover, Flipkart has devised a 360-degree campaign, which was conceptualised by McCann World Group, with a judicious mix of channels to reach its dynamic set of consumers in multiple languages across demographics.

Bengaluru, India — Flipkart, India’s homegrown e-commerce marketplace, has launched three new ad films under its ongoing campaign entitled #BachonKaKhel to highlight the industry-first benefits and policies introduced for 4.2 lakh sellers.

In April, Flipkart introduced a slew of marketplace policy changes and new capabilities under Flipkart EDGE, as a part of its ongoing efforts to build an inclusive e-commerce ecosystem and contribute to the growth, prosperity, and empowerment of its sellers. The benefits include a 10-minutes hassle-free onboarding process, easy listing on the Flipkart marketplace with artificial intelligence-based innovations, and fast payments in 7-10 days. The #BachonKaKhel campaign amplifies these offerings to drive awareness among sellers about the ease of doing business on Flipkart.

Conceptualized by Art-E MediaTech, in phase 3 of the Bachon Ka Khel campaign, the films are set around crucial seller touchpoints where Bijendra Kala, now established as an expert Flipkart seller in the campaign’s films, motivates other sellers with the benefits of taking their business online through Flipkart.

The film showcases benefits such as getting the fastest payments in the industry; ease of onboarding in 10 minutes, and listing and cataloguing through an entertaining demo by the child artist Divyansh Dwivedi.

Jagjeet Harode, senior director and head of marketplace for Flipkart, said, “As a homegrown e-commerce marketplace, we are constantly innovating and bringing new solutions to empower our seller partners from across the country.”

Harode adds, “In this digital commerce era, we want to handhold and nurture MSMEs from Tier-2 and Tier-3 cities, who are ambitious and are looking to unlock their growth potential. Through the ‘Bachon Ka Khel’ campaign, we aim to educate the seller community about the ease of doing business with Flipkart in a simple and efficient manner.”

Meanwhile, Rohit Sakunia, co-founder and chief business officer of Art-E MediaTech, shared, “For us, the task at hand was to retain the impact and relevance of the characters and their roles as portrayed in the first two series of Bachon Ka Khel campaign. At the same time, we wanted the viewers to feel the air of change in not only the e-commerce platform but also in the way it positively impacts the sellers.”

Sakunia elaborates that with a fresh set-up and more new characters than the previous ones, the films are a whole new story of the way the Flipkart Seller Hub is changing the dynamics of online selling in India by placing the seller and entrepreneur community in the centre of focus of these innovations.

Bengaluru, India – Digital commerce giant The Flipkart Group has announced the launch of Flipkart Labs, to build and create technology-based solutions and plans to foray into Web3 and Metaverse. Based out of its headquarters in Bengaluru, India, Flipkart Labs will fast-track an in-house innovation capability with a vision to propel and shape the future of customer-centric e-commerce in India

The company said the Innovation Lab will enable Flipkart and its group companies to test exciting new Web3 and Metaverse use-cases with real-world applications, including NFT-related use-cases, and Virtual Immersive Storefronts, Play to Earn, and other Blockchain-related use-cases. 

The Innovation Lab will also serve as a vehicle for innovative research across areas including redefining customer experience, logistics/supply chain, and accelerating digital commerce in the future. Flipkart Camera, formed after the acquisition of AR/VR startup Scapic in November 2020, has since deployed multiple 3D and Augmented Reality-based immersive shopping experiences and will continue to mature under the newly formed Flipkart Labs umbrella. 

Jeyandran Venugopal, chief product and technology officer at Flipkart, said that Flipkart innovation in e-commerce in India made it an integral part of their lives. This has been possible with many innovative initiatives over the last decade such as Cash On Delivery (CoD), Easy Returns, No Cost EMI, and more. 

“As we continue to grow and experiment, we will operate at the intersection of business and technology to make innovation real and relevant for customers. With Flipkart Labs, we are looking at strengthening our in-house innovation capabilities by carving out a dedicated, entrepreneurial team and look forward to bright and curious minds joining us to transform the way India shops,” Venugopal said. 

Flipkart Labs will be housed in the Product Strategy & Deployment (PSD) arm of the Flipkart Group and will work with talent building technology solutions in this space. It will also look at potential collaborations beyond the organization with brands, merchants, startups, and technologists. 

Naren Ravula, VP and head of product strategy and deployment at Flipkart Labs, commented, “We are in the early days of a paradigm shift from Web2.0 to Web3.0 and this evolution of the web/internet built on the concepts of decentralization, openness, and greater user utility, will have a profound impact across many areas including e-commerce. 

“Web 3.0 is poised to play a strong role in India`s digital acceleration. We are committed to the growth of the e-commerce ecosystem in India and Web 3.0 leverages the best of the latest technology like blockchain for real-world use cases that can digitally transform businesses like ours,” Ravula added.