New Delhi , India — Marriott Bonvoy and Flipkart teamed up to create industry-first travel-retail loyalty program, ‘Your Cart Takes You Places’, allowing members to earn and redeem rewards across both the travel platform and the e-commerce site.
This new program allows members of both platforms to link their accounts and seamlessly exchange Flipkart SuperCoins and Marriott Bonvoy points. This will enable users to earn Marriott Bonvoy points for shopping on Flipkart and to redeem them for hotel stays and other travel benefits.
The partnership integrates the everyday rewards of purchases and travel experiences, further capitalizing India’s travel market growth.
“This strategic collaboration is an exciting step forward in how we bring more value to our Marriott Bonvoy members in India. By teaming up with one of the local leaders like Flipkart, we’re making it easier for millions of consumers to enjoy the benefits of travel and everyday rewards’” said John Toomey, chief commercial officer of Marriott International Asia Pacific (excluding China).
This program shall benefit around 159 hotels across over 40 cities in India to collectively enrich travel experiences of members, with key benefits including:
- Marriott Bonvoy members earn points when they shop on Flipkart.
- The ability for members to transfer Flipkart SuperCoins to Marriott Bonvoy points and vice versa. (Note: The exchange rate is 2 Marriott Bonvoy points for 1 SuperCoin, and 2 SuperCoins for 1 Marriott Bonvoy point.)
- Marriott Bonvoy member benefits being accessible to Flipkart members through the Flipkart platform.
Moreover, Ranju Alex, regional vice president of South Asia Marriott International stated that while the collaboration strengthened membership value, it also positioned a strong capitalization on India’s travel growth, “It’s a customer-first approach that’s not just about earning points – it’s about making every moment, purchase, and experience count,”
On one hand, Flipkart travel head Manjari Singhal, affirmed that the program now moves to shape one of India’s inclusive loyalty programs.
“This collaboration strengthens our vision of creating a truly integrated, cross-category rewards ecosystem. Whether it’s shopping on Flipkart, booking a Marriott stay, or planning a trip on Flipkart Travel or Cleartrip, customers can now earn and redeem rewards in more meaningful ways,” she added.
