Singapore – Lonsdale, an independent branding and design consultancy, has promoted Christine Wiryakartika and Katrina Crescenzo to associate creative directors in its Singapore studio, reflecting their contributions to the company’s growth.
Completing the company’s creative leadership team in Singapore, Wiryakartika and Crescenzo will report to Muriel Schildknecht, Lonsdale Singapore’s executive creative director, who leads the team in developing its global client base.
Both Crescenzo and Wiryakartika joined Lonsdale Asia as senior designers in 2019 and 2021, respectively.
Crescenzo has led identity and packaging designs for Vaseline, Watsons, and L’Oreal.
Meanwhile, Wiryakartika spearheaded projects like Clarins’ product launch and Glenfiddich’s travel retail campaign while managing global branding for Unilever LUX and Ceradan by Hyphens Pharma.
Lonsdale Asia’s team works with various consumer and retail brands across the region, also handling global campaigns for brands such as Heineken and NTUC FairPrice.
Nadia Romanis, managing director of Lonsdale Asia, said, “Congratulations to Christine and Katrina on well-deserved promotions. These appointments recognise the continued growth we are experiencing in Asia and Lonsdale’s commitment to developing its talent from within.”
“As we hit the ground running in 2025, I look forward to further enriching our offer and creating the most compelling brand experiences for our clients across the region, and globally in partnership with Lonsdale offices in Paris and New York,” Romanis added.
