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Tag: Leo Burnett

Family, gratitude take center stage in McDonald’s MY’s latest Lunar New Year film
Family, gratitude take center stage in McDonald’s MY’s latest Lunar New Year film
Posted on February 24, 2026
by Teddy Cambosa
“The Blessing” follows last year’s film, “The Wish,” bringing back the same characters and cast but shifting focus to sibling relationships and the emotional responsibilities of caring for an aging, unwell parent. 
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publicis-groupe-leo-launch
Publicis Groupe unites Leo Burnett, Publicis Worldwide to form new creative network 'Leo'
Posted on January 15, 2025
by Aliza Carmona
Kicking off 2025 on a bold note, Publicis Groupe has unveiled its plans to merge two of its iconic networks, Leo Burnett and Publicis Worldwide, to launch a new creative powerhouse, aptly named 'Leo'.
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Leo Burnett Portfolio Nights FI
Leo Burnett Indonesia launches first-ever ‘Portfolio Night’ in Jakarta, bridging young talents with top creatives
Posted on October 28, 2024
by Aliza Carmona
Leo Burnett Indonesia has launched the inaugural Portfolio Night in Jakarta, offering aspiring young creative talents a unique opportunity to connect and engage with creative leaders from the country’s well-known agencies.
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superloop-planking-campaign
Superloop’s new campaign revives iconic planking meme to challenge Australia's slow internet speeds
Posted on October 21, 2024
by Aliza Carmona
Challenger ISP Superloop has teamed up with Leo Burnett Australia and Zenith Australia to launch a bold new campaign, urging Australians to take a stand against overpriced and slow internet by reviving the iconic planking meme from the early 2010s.
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mcdo-indonesia-campaign
Don’t let loose change linger in McDonald’s Indonesia’s thrilling new campaign with Leo Burnett
Posted on August 13, 2024
by Aliza Carmona
McDonald’s Indonesia has tapped Leo Burnett Indonesia for its latest campaign, creatively reimagining iconic nail-biting movie scenes to highlight their new ‘Menu Receh’—a delicious way to get rid of loose change.
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MARKETECH-PHOTOS
McDonald’s Korea sparks conversation on caregiver needs in new campaign with Leo Burnett Korea
Posted on April 29, 2024
by Aliza Carmona
McDonald’s Korea has partnered with global advertising agency Leo Burnett Korea to create its latest campaign that shines light on the living conditions mothers and other caregivers undergo when their child is hospitalised.
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McDonald’s Taiwan brings out joy from the simple things in nostalgic 40th anniversary campaign
McDonald’s Taiwan brings out joy from the simple things in nostalgic 40th anniversary campaign 
Posted on December 1, 2023
by Teddy Cambosa
Starring Taiwanese pop icon Jolin Tsai, the film by Leo Burnett Taiwan depicts moments of simple happiness across four decades, beginning in 1984 – the year McDonald’s Taiwan first opened its doors.
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Publicis Groupe SG, SMU team up with Singtel to support future creatives with AI storytelling project
Posted on November 14, 2023
by Aliza Carmona
Global marketing and communications network Publicis Groupe, Singapore Management University (SMU), and communications technology group Singtel have joined forces to organise an AI-driven storytelling workshop for students.
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Johnnie Walker steps up AFLW campaign with boot collection inspired by women trailblazers via Leo Burnett
Posted on September 26, 2023
by Aliza Carmona
Johnnie Walker, the official partner and sponsor of AFLW, has partnered with Leo Burnett Australia for its ‘Keep Walking Boldly’ campaign, which celebrates the progress made in women’s sports through the launch of a handcrafted boot collection.
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How do you deter illegal rubbish dumpers? This Taiwanese campaign merges AI and God to promote waste management
How do you deter illegal rubbish dumpers? This Taiwanese campaign merges AI and God to promote waste management
Posted on May 11, 2023
by Teddy Cambosa
Conceptualised alongside Leo Burnett Taiwan and Digitas Taiwan, the campaign uses a combination of surveillance cameras and a 3D holographic display, which then displays a 3D model of Tudigong, God of Land.
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