Platforms Featured Southeast Asia

Lazada’s LazMall refreshes brand look, unveils four new features to platform

Singapore – Ahead of its 9.9 shopping festival and in conjunction with LazMall’s second anniversary celebration, Lazada has unveiled a refreshed look for its brand and has introduced as well four new features to its platform. 

LazMall’s signature hues of red and black have been accentuated for the revamped look. In addition to fresh visuals, the company said that it will be offering brands increased visibility and traffic as well as improved quality of consumer leads. 

LazMall is the in-app virtual mall of eCommerce platform Lazada which was launched in 2018.  

Today, the company adds four new features: Beat the Price, Brands for You, a brand directory, and a new follow button. 

With Beat the Price, deal-seekers can discover market-beating prices on a daily assortment of top-selling products. Brands for You, on the other hand, is the platform’s customization of recommended brands based off user interest and recent interactions with the LazMall channel.

Meanwhile, Lazmall will now offer a comprehensive directory of all brands. The channel also now comes with a ‘follow’ button, where users can follow their favorite brands and sellers to get access to the latest updates on deals and offers.

“LazMall plays a key role in Lazada’s overall business strategy as local and international brands look to advance their presence and growth through an omnichannel approach in Southeast Asia. By strengthening the consumer online commerce journey, we provide brands with more avenues to diversify and increase their consumer touchpoints,” said Jessica Liu, co-president, and regional head of commercial at Lazada Group.

Platforms Featured Southeast Asia

Shopee Singapore adopts very first local ambassador ahead of its 9.9 sale

Singapore –  For the very first time since it launched, Shopee has partnered a local personality for its brand ambassadorship, but it isn’t how one would commonly think of in terms of seeing a brand model.

Ahead of its 9.9 super sale, Shopee has announced that it has gotten iconic TV character Phua Chu Kang to represent its brand.

The character Phua Chu Kung, which was played by actor Gurmit Singh, is the protagonist of its namesake sitcom and was one of the most popular comedy icons in the country. The sitcom ran from 1996-2007, where the character is identified to be an eccentric contractor, with a staple appearance of wearing yellow boots, and having a large mole on the face. 

In the past, Shopee has been signing international celebrities to represent its brand. In November of 2018, it inked a partnership with South Korean girl group, Black Pink, and in August of 2019, it tapped professional footballer Cristiano Ronaldo. 

Chief Commercial Officer Zhou Junjie said the company believes that Phua Chu Kang is a perfect match for the brand as the character’s attributes parallel its deep understanding of Singapore and its culture.

”Phua Chu Kang has always been a celebrated local icon and at Shopee, it was particularly meaningful for us to appoint an ambassador that creates a sense of oneness among local communities,” said Zhou. 

For starters, Phua Chu Kang will start showing up in exclusive appearances for the platform’s annual shopping event, 9.9 Super Shopping Day. 

The sale event started last week in Southeast Asia and Taiwan and is set to run for three weeks until Sept. 9. For the duration of the super sale, the platform is said to feature a series of promotions, new in-app games, and exclusive perks in partnership with leading industry partners.