Mumbai, India – Laqshya Media Group has appointed Bharat Bhushan Kedia as Senior Vice President & National Head – Planning & Buying, strengthening its leadership team as the company looks to enhance strategic media planning and buying capabilities across India.
Based at the company’s Mumbai headquarters, Kedia will report to Amarjeet Hudda, Chief Operating Officer of Laqshya Media Ltd.
In his new role, he will lead the Planning & Buying function nationwide, with responsibilities spanning strategic planning, buying efficiency, innovation, and client value delivery across the group’s portfolio.
The appointment marks Kedia’s return to an expanded leadership position after taking a brief break earlier this year for health and personal reasons.
Laqshya said the move reflects its confidence in his leadership and long-standing contributions to the business.
Kedia brings more than 18 years of experience in media sales, client management, and out-of-home (OOH) advertising. Prior to his promotion, he served as senior vice president at Laqshya Media Group, where he managed key client relationships, drove business growth, and expanded the company’s presence across South India.
Commenting on the appointment, Hudda said, “Bharat combines strong business acumen with a deep understanding of clients and the media landscape. Over the years, he has consistently delivered growth, built lasting relationships, and demonstrated exceptional leadership. I am confident that his experience and vision will further strengthen our Planning & Buying capabilities and set new benchmarks for excellence in the function.”
Kedia said the evolving media landscape presents opportunities to combine data, technology, and market intelligence to deliver stronger outcomes for clients.
“I am delighted to take on this responsibility at a time when the media and OOH ecosystem is evolving rapidly. Planning and Buying today requires a sharper blend of data, technology, market intelligence, and client-centric thinking.”
“I look forward to working with our teams across the country to build stronger capabilities, drive innovation, and deliver impactful solutions that help our clients achieve their business objectives,” he added.
Laqshya Media Group said the appointment underscores its continued focus on developing internal talent, strengthening leadership capabilities, and enhancing its integrated media offerings for brands across India.
