India — Beverage brand Campa brought a striking visual spectacle to Kolkata, India, this Durga Puja, unveiling a 30-foot immersive 3D anamorphic installation at the iconic Tala Prattoy Pandal. As part of its festive takeover, the brand illuminated prominent spaces across the city in shades of purple.
The installation, themed “Big Bottle, Big Celebration,” aimed to encapsulate the spirit of Durga Puja through imagery of pandal hopping, dancing, food, and festivity. Both Campa Cola and Campa Energy were featured in the experience, which became a focal point for visitors and social media activity during the celebrations.
The concept and execution were led by Inventech, a division of Laqshya Media Group, to blend brand storytelling and cultural participation.
“Durga Puja is the true embodiment of culture and togetherness, and this anamorphic experience captured that spirit perfectly,” said Sommnath Sengupta, CEO of Inventech.
Recently, Laqshya Media Group and Inventech have also introduced a large-scale immersive installation, this time, in celebration of International Coffee Day for Tata Coffee Gold.
