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Tag: Laqshya Media Group

Tanishq, Laqshya MG OOH 2026
Tanishq rolls out large-format OOH campaign across five Indian cities
Posted on January 30, 2026
by Lyene Marie Darang
Mumbai, India — Tanishq has launched a large-scale out-of-home (OOH) campaign across five Indian cities to promote its ‘Radiance in Rhythm’ Natural Diamond collection. Executed by Laqshya Media Group, the campaign was rolled out in Delhi NCR, Mumbai, Jaipur, Ludhiana, and Ahmedabad.  The initiative...
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Laqshya Media Group, TATA WPL
Laqshya Media Group drives fan engagement at DY Patil Stadium during WPL 2026
Posted on January 20, 2026
by Lyene Marie Darang
Mumbai, India — Laqshya Media Group has driven extensive fan engagement activations at the DY Patil Stadium during the Women’s Premier League (WPL) 2026, following its appointment to the entertainment and fan engagement mandate. The activation aimed to keep spectators engaged during mid-innings intervals...
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Laqshya Media Group mandate
Laqshya Media Group secures mandate for Tata WPL 2026 in-stadium experience
Posted on January 9, 2026
by Lyene Marie Darang
India — The Board of Control for Cricket in India (BCCI) has awarded Laqshya Media Group the mandate to handle the opening and closing ceremonies, mid-innings match entertainment, and fan engagement for the Tata Women’s Premier League (WPL) 2026. Under the agreement, Laqshya Media Group will oversee...
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LMG Sanjay Nandan as creative head and Dhruv Bhattacharya as national sales head
Laqshya StoryWorks appoints new creative and commercial heads
Posted on December 3, 2025
by Lyene Marie Darang
Mumbai, India– Laqshya Media Group (LMG) has appointed Sanjay Nandan as creative head and Dhruv Bhattacharya as national sales head for its recently launched content vertical, Laqshya StoryWorks. The move comes as the company seeks to strengthen its content creation and revenue strategy under the leadership...
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Laqshya Media Group launches Laqshya StoryWorks
Laqshya Media Group launches new content division Laqshya StoryWorks; appoints Ravi Kudesia as VP, business head
Posted on November 28, 2025
by Lyene Marie Darang
Mumbai, India — Laqshya Media Group has announced the launch of Laqshya StoryWorks, a new division focused on producing original fiction and non-fiction content across digital platforms.  Laqshya StoryWorks will produce a range of content, including long-form series, short digital formats, fiction,...
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Laqshya, Inventech
Campa brings immersive 3D experience to Kolkata’s Durga Puja celebrations
Posted on October 9, 2025
by Lyene Marie Darang
India  — Beverage brand Campa brought a striking visual spectacle to Kolkata, India, this Durga Puja, unveiling a 30-foot immersive 3D anamorphic installation at the iconic Tala Prattoy Pandal. As part of its festive takeover, the brand illuminated prominent spaces across the city in shades of purple....
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Tata Coffee Gold
Tata Coffee Gold brews a multi-sensory experience for International Coffee Day in New Delhi
Posted on October 3, 2025
by Lyene Marie Darang
New Delhi, India – Tata Coffee Gold introduced a large-scale immersive installation at Select CITYWALK, Saket, on International Coffee Day, aiming to showcase the journey of coffee, from bean to cup, through a combination of 3D visuals, aroma diffusion, and interactive elements. The installation, described...
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Wipro Chandrika Soap OOH campaign India
Wipro’s Chandrika Soap launches OOH campaign across ayurveda-strong markets
Posted on August 15, 2025
by Aliza Carmona
India – Chandrika, the herbal soap brand under Wipro Consumer Care & Lighting, has teamed up with Laqshya Media Group for a month-long outdoor campaign aimed at promoting its ‘Double Ayurveda for Double Benefits’ message in regions where Ayurveda has a strong cultural presence. The campaign spans...
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tanishq laqshya holoprojection
Tanishq debuts new collection with large-scale outdoor holo-projection via Laqshya Media Group
Posted on April 28, 2025
by Aliza Carmona
India – Tanishq, the jewellery brand from the House of Tata, has unveiled the industry’s first large-scale outdoor holo-projection at Mumbai’s Bandra Bandstand, marking the launch of its new collection — ‘Kundan Stories’. Brought to life by Laqshya Media Group and Inventech, the installation stands 40...
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krbl-india-gate-basmati-ooh
KRBL rolls out cinematic OOH experience across multiple cities to promote India Gate Basmati Rice
Posted on February 6, 2025
by Aliza Carmona
KRBL, the Indian rice processing and exporting company, has teamed up with Laqshya Media Group to launch a new multicity out-of-home (OOH) campaign featuring 3D anamorphic installations to promote its India Gate Basmati Rice.
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