Hong Kong – LANDMARK, the luxury shopping destination owned and developed by Hongkong Land, has kicked off the holiday season in Central with “Noëlia at LANDMARK: Joy Begins With Giving”, debuting its largest festive installation to date.
From 21 November 2025 to 1 January 2026, LANDMARK ATRIUM will be transformed into a French château-inspired winter village rising 11 metres high and spanning 30 metres. The installation features a range of attractions, including Hong Kong’s largest interactive Wishing Lake, an 8-metre slide, and multiple photo spots.
At the centre of the display is Lake Lumière—the city’s largest interactive Wishing Lake—where visitors can cast digital “wishes” that trigger a 12-by-12-metre LED display. The activation forms part of the wider village setting, which includes a lighthouse structure, themed shopfronts, kinetic elements, and character installations.
Other highlights include the Starlit Slide, a dedicated photo studio by Don’t Lxxk Up, and a series of animated sets such as the Grand Chime, the Livres & Lumières bookshop, the Curious Courier air balloons, and the Floured & Frosted cake shop. Additional scenes, including Theo’s Studio featuring a Baccarat chandelier and a Christofle showcase, extend the themed environment.
A light show runs every half-hour, illuminating the full village. Noëlia-themed merchandise is available at the ATRIUM Gift Shop, and access to the experience is ticketed, with proceeds from stage passes and merchandise sales supporting the local charity SideBySide.
Shoppers can also earn extra rewards through LANDMARK’s seasonal program, which includes bonus points, vouchers, and complimentary passes.
Beyond the installation, Hongkong Land and the Hong Kong Tourism Board are jointly promoting “Winter Wonderland in Central”. Visitors who make a purchase or join a workshop there can receive an HK$50 discount on two or more Noëlia stage passes at the LANDMARK ATRIUM Gift Shop.
Alexander Li, director and head of retail for Hong Kong & Macau at Hongkong Land Limited, said, “For generations, LANDMARK has been synonymous with Central’s most festive moments. This year, with Noëlia at LANDMARK and our wider partnership with the Hong Kong Tourism Board, we not only honour that legacy but also reaffirm our commitment to keeping Central vibrant and inspiring. It reflects the spirit of our ongoing Tomorrow’s CENTRAL transformation—delivering unique new experiences and making Central more exciting than ever for everyone.”
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