Tag: Hongkong Land

Hong Kong – Hongkong Land, a property investment, management, and development group, has partnered with branding agency DNCO to refresh its corporate identity, highlighting its core strengths and long-standing presence in city centre developments.

As part of its brand refresh, DNCO updated Hongkong Land’s identity to emphasise its core values of excellence, innovation, and hospitality. Centered around the theme “experience is central,” the new branding reflects the company’s long-standing presence in Hong Kong’s Central district and its focus on customer experience and urban development.

DNCO introduced three core values for the team: “Always Forward” emphasises continuous innovation, “Think in Generations” highlights craftsmanship and sustainability, and “Be a Bridge” reflects a commitment to building connections, inspired by Hongkong Land’s pioneering walkway system.

The agency also updated Hongkong Land’s iconic ‘H’ symbol, originally designed by Henry Steiner, to align with digital advancements, introducing a three-dimensional design with motion while preserving its original intent.

The updated symbol features added depth and dimension, incorporating textures, overlays, and perspective shifts inspired by Hongkong Land’s bridges and elevated walkways. Combined with reportage-style photography, the design aims to reflect the dynamic nature of city centre spaces.

Meanwhile, DNCO selected ‘Univers’ for its historical connection to the company and ‘Noto’ for its global reach, supporting over 1,000 languages. The typography features a classic neutral base, complemented by accent colours to add energy and modernity to the corporate brand.

Michael Smith, chief executive at Hongkong Land, said, “DNCO has given us a brand language to elegantly articulate our strategy, alongside a visual identity that reflects the premium quality at the heart of everything we do.”

Founded in 1889, Hongkong Land has played a key role in shaping city centre destinations, from reclaiming land for Hong Kong’s Central district to establishing the first Mandarin Oriental. Under new leadership, the company refreshed its brand to reflect a more forward-looking approach. 

Hongkong Land’s brand refresh is being introduced through a campaign across Hong Kong, Vietnam, Singapore, and Shanghai. DNCO also conducted brand masterclasses for over 800 employees. A new brand tool and redesigned website are in development.

Hong Kong – Hongkong Land, a property investment, management, and development group, announced it has entered into a strategic partnership with American Express to create exclusive privileges and luxury lifestyle experiences for its cardmembers in Hong Kong. 

In this new partnership, American Express Cardmembers in the most premium segment will have access to unique privileges at the luxury shopping destination LANDMARK in Hong Kong. 

Included in the luxury offerings are a series of specially curated experiential engagements involving luxury fashion, watches and jewellery, arts and lifestyle, and international fine dining. The partnership will also draw on the premium amenities of Hongkong Land’s market-leading regional hospitality and loyalty programme, BESPOKE.

The partnership between American Express and a commercial property landlord in Hong Kong underscores the commitment of both companies to delivering exceptional experiences to their customers. It also aligns with the shared vision of Central in Hong Kong as a leading international luxury shopping destination and business centre.

Alexander Li, chief retail officer at Hongkong Land, said, “We are delighted to launch this innovative partnership with American Express, a brand that aligns with LANDMARK’s passion for bringing luxury experiences in fashion, dining, art, and culture to discerning customers.”

He added, “I am confident that, together, we will elevate client experiences to a level unmatched anywhere on the global stage. In turn, this will reinforce LANDMARK and Hong Kong as one of the world’s most sophisticated and desirable locations to visit, shop, and dine.”

Walter Liu, head of Asia Region at American Express, also shared, “We are always looking for ways to create new value and bring premium experiences to American Express Cardmembers. Drawing on the renowned heritage of American Express and Hongkong Land in providing exceptional services and experiences, our closer collaboration will open the door to new prestigious perks and lifestyle services for our premium customers.”

“This is a well-timed partnership as international visitor numbers to Hong Kong continue to climb and consumption activity among high-end consumers gathers pace,” he concluded.