Bangkok, Thailand – KLeasing, the automotive financing arm of Kasikornbank, has launched a music-led marketing campaign titled “K OK Na Kha” as part of efforts to broaden consumer reach and strengthen brand visibility.
The campaign accompanies K OK, a digital solution that enables KLeasing customers to set and verify their loan limits through their mobile phones. The tool is designed to give users greater oversight of their financing arrangements and enhance transaction security through self-managed controls.
“The company’s vision for 2026 focuses on driving the business with a customer-centric approach while elevating its integrated digital sales & service solutions, enabling customers to complete transactions ‘instantly’ and ‘by themselves’ via a single mobile phone,” said Tirachart Chiracharasporn, managing director at KLeasing.
Alongside the campaign, the company is preparing an upgrade to KLeasing’s official LINE account to further centralise its services within a single platform. According to Chiracharasporn, the firm also plans to expand offerings such as green finance initiatives and digital application platforms as part of efforts to enhance the overall customer service experience.
