Tag: WPP Media
Prior to this appointment, Chen-Head held leadership roles at Omnicom and Dentsu. She also previously served as head of product, strategy and innovation at Mindshare, an agency brand under WPP Media.
The appointment reflects the company’s efforts to support client growth as marketing becomes increasingly shaped by first-party data, addressable media, and AI-powered optimisation.
![[Appointment] KFC & Pizza Hut x WPP](https://marketech-apac.com/wp-content/uploads/2026/04/Appointment-KFC-Pizza-Hut-x-WPP.jpg)
Singapore – WPP Media has secured the integrated media mandate for KFC Singapore and Pizza Hut Singapore, following a competitive pitch, tightening its grip on one of Southeast Asia’s most aggressive advertising sectors. The win hands WPP Media responsibility for media strategy, planning, and buying...
Hong Kong – DFIQ Media Hong Kong, the retail media arm of DFI Retail Group, has entered a strategic partnership with WPP Media Hong Kong to introduce Open Intelligence for Commerce in Hong Kong for the first time, marking a new privacy-safe, data-driven retail media framework for the market. The partnership...
Hong Kong – WPP Media Hong Kong has appointed Adrian Lee as Chief Client and Operating Officer, as it looks to strengthen client leadership and drive operational excellence across the business. Adrian joins with experience across agency and in-house roles in Asia and Europe. He started his career at...
Through the partnership, campaigns will be supported by WPP Open, WPP’s marketing platform designed to enable more personalised and data-driven media activations.
China – WPP Media, the global media collective of WPP, has appointed Tina Chen as chief executive officer for its China operations. Chen brings experience spanning corporate strategy and innovation, consumer insights, market intelligence, data and analytics, media and marketing, as well as e-commerce...
Vietnam’s media landscape is evolving at an unprecedented speed. A young, mobile-first population, rapid platform shifts, and increasing regulatory complexity have reshaped how agencies operate — and how leaders think. For Shankar Rajagopal, CEO of WPP Media Vietnam, this environment demands more than...
United Kingdom – After a year marked by declining revenue and margin pressure, WPP has announced a bold restructuring plan to dismantle its holding company model, deliver £500m in cost savings and rebuild growth through a fully integrated, AI-enabled operating structure. The multi-year strategic plan,...
Shanghai, China – Coca-Cola has unveiled its 2026 Chinese New Year campaign, inviting young people to spark joyful, inclusive celebrations that connect generations and honour the spirit of togetherness. Created by Coca-Cola and WPP Open X, led by Ogilvy Shanghai and supported by WPP Media, Hogarth, and...
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