Tag: Media planning
The two-year assignment marks a shift from incumbent Havas Media and further extends WPP Media’s regional footprint.
Vietnam – WPP Media, the media investment arm of WPP, has been appointed as the media agency of record for KFC Vietnam (Joint Venture Co Ltd) following a competitive pitch, taking on full responsibility for integrated media planning and buying. As part of the mandate, WPP Media will also handle analytics...
Initiative’s remit covers all media strategy, planning and buying - including contra activities for offline, online display, performance and addressable.
Through the AICD mandate, 3Forward will be in control of the institute’s end-to-end media planning and buying, encompassing various conventional and digital media platforms.
The partnership between Publicis Groupe, Vietnam, and L'Oréal Groupe will last three years.
Blis notes in its new data that media planners in Australia remain skeptical and uncertain about implementation of privacy-first solutions.
Carat has been the agency of Mengniu Group since 2017.
The Yarra Valley-based distillery was established in 2013, and has been named ‘International Gin Producer of the Year’ for two consecutive years.
The top stories for this month are all about introducing trailblazers in the area of e-commerce, gaming, media planning and digital content. Take a look.
JOLT aims to create media planning among campaign planners 'scientifically inclined', and not based on intuition.
