Bangkok, Thailand – Suhayl Limbada has announced he is stepping down from his role as market lead and chief marketing officer at KFC Thailand, ending a four-year stint leading the brand’s marketing and business transformation.
In a LinkedIn post, Limbada said his tenure with the company “comes to an end today,” describing the experience as “the chapter of a lifetime” and one that reshaped his perspective on leadership and business.
Limbada joined KFC Thailand as chief marketing officer in 2022 before taking on an expanded remit as market lead and CMO in 2024, where he held full profit and loss responsibility for the brand’s 1,250-restaurant business. His mandate included driving long-term growth, accelerating digital transformation, and strengthening collaboration with franchise partners.
During his tenure, the business recorded multiple years of system sales and profit growth, alongside continued restaurant expansion and market share gains. The company also built out its digital ecosystem and expanded its community initiatives, including scaling its Harvest feeding programme across more locations.
The brand also gained recognition in creative and effectiveness awards under Limbada’s leadership, including international awards such as Cannes Lions.
Reflecting on his time in Thailand, Limbada pointed to the people and relationships built over the years as the most meaningful part of the experience.
“I showed up every single day with the best of intentions, for the brand, for the business, and for the people,” he said. “And in return, I found a team that believed, that pushed, and that made the journey incredibly special.”
He also noted that while challenges emerged during his tenure, particularly in 2025, the team used the period to learn, reset, and grow.
Limbada did not disclose his next role but indicated he is preparing for a new chapter, saying he is “ready to once again take the road less travelled.”
