Marketing Featured Southeast Asia

Kellogg’s names Lion & Lion Malaysia as new regional social media partner

Kuala Lumpur, Malaysia – Digital-first agency Lion & Lion has been appointed by multinational food company Kellogg’s to be its new social media partner across five markets, namely Indonesia, Malaysia, and the Philippines, as well as Singapore, and Thailand, as part of a retainer account.

The partnership will see Lion & Lion helping Kellogg’s elevate its social community presence through a unified social media marketing strategy. The agency will also oversee the market and category research to better understand the brand’s local audience, content planning and seeding, and the development of creative brand assets relevant to each market. 

Jeppe Carlsen, Lion & Lion’s managing director for Malaysia, shared that their responsibility is to drive consumers to see Kellogg’s as a necessity in their grocery lists by delivering the message of the flexibility of usage, the healthy nature of its products, and overall positive appeal to each member of the family. 

“We are applying our expertise in creating meaningful conversations with audiences to increase Kellogg’s brand equity in this mobile and social media-driven world,” said Carlsen. 

Sanjib Bose, the marketing director for SEA at Kellogg’s, explained the importance of the region to the company as a key growth market. 

He shared that they have been strengthening their capabilities in digital commerce with the right partners and are happy to have onboard Lion & Lion, Malaysia. 

“They bring together a strong team of experts with a deep understanding of the market and a tech stack equipped to deliver data-driven marketing solutions to build our brand profitably. We look forward to having Lion & Lion as our partner in our efforts to nourish consumers in Southeast Asia and build a unified and delightful brand experience for Kellogg’s across our social, digital, and e-commerce platforms,” said Bose.