Tag: Greenpark

Philippines – Sleep brand Emma Philippines has appointed digital agency Greenpark as its social influencer strategy and engagement partner. The move marks a significant step in the mattress brand’s local marketing approach.

Nabbing Emma’s social influencer strategy remit, Greenpark reinforces its commitment to revolutionising creator marketing in Southeast Asia. Greenpark aims to advance Emma’s mission of becoming the ‘most trusted sleep partner in the Philippines’ through a unique social-search driven engagement model.

Greenpark’s approach centres on delivering relevant content to Emma’s audiences, considering value and timing to avoid becoming intrusive. 

Through a campaign, Emma is repositioning itself as a functional sleep product, reaching audiences through content creators. It leverages search behaviour across Instagram, YouTube, and TikTok to ensure relevance in creator selection and storytelling.

Aligning content with informational intent, Emma’s campaign aims to integrate Emma into cultural conversations as part of the larger self-care movement.

Through the partnership, Emma Philippines and Greenpark are poised to redefine how wellness brands engage with their target audiences in the Philippines.

“At Greenpark, we believe that the best social strategies are built on more than just trends and historical performance data. What many brands are still overlooking is the power of Social Search insights—and that’s where we’re changing the game,” Que Ramli, head of social at Greenpark APAC, said.

“Working with Greenpark is a breeze. The team is highly collaborative and given their market knowledge and tools used, they are able to provide a very insightful proposal with concrete next steps,” Calvin Theodore Ang, country lead of Emma Philippines, commented.

“It’s our first time working with Greenpark and I was particularly impressed by their data- driven approach and attention to detail in the recent creator strategy pitch,” Nicolle Bueno, team lead, influencer & affiliate marketing of Emma APAC, said.

Singapore – Food manufacturing company Kellogg’s has appointed digital content agency Greenpark as its regional social media partner in Southeast Asia.  The partnership aims to accelerate Kellogg’s presence in the region, specifically in Indonesia, Malaysia, Singapore, Thailand, and the Philippines.

As Kellogg’s partner, Greenpark will execute engagement strategies that blend the brand’s global vision with localisation. While ensuring brand consistency, the agency also considers local preferences and cultural nuances in its approach.

The agency, leveraging market insights and expertise, aims to deliver impactful campaigns for Kellogg’s. Greenpark’s campaign strategies will be aimed at millennial moms and families, highlighting Kellogg’s health benefits alongside its taste.

As part of the partnership, Greenpark will also optimise its data-driven campaigns and integrate the audience’s search behaviour insights.

“Winning key accounts like Kellogg’s is a fantastic start to the year! I’m incredibly proud of the team. This success underscores our deep understanding of the evolving search landscape and our ability to create impactful content that resonates with consumers. We’re committed to delivering value by crafting content that truly matters and drives results for our clients,” Fe Husaint, managing director at Greenpark APAC, commented.

“I want to express my sincere gratitude to the Greenpark team. Despite facing holiday constraints and a tight deadline to launch in 2025, they delivered exceptional work with incredible speed and depth. This account ventured into new territory for Greenpark, yet their insights and understanding were profound. The team grasped our long-term vision for Southeast Asia with remarkable clarity and presented highly relevant solutions—exceeding our expectations,” Jessa Rena, Kellogg’s commercial lead, said.

Singapore – Greenpark, a performance-driven content organisation, has announced important advancements for three women in its strategy, social media, and creative divisions. These advancements demonstrate Greenpark’s dedication to developing a diverse and inclusive leadership team. 

Que Ramli has been named as Greenpark Asia’s head of strategy, APAC, where she will oversee strategic initiatives, promote innovation, and spearhead market expansion. Her emphasis on combining facts and creativity will improve the agency’s offers to clients. 

Formerly the country social lead for the Philippines, Jianne Orcelada assumes the position of deputy head of social, APAC, extending her reach to foster social innovations and champion best practices throughout the region. 

Trina Enriquez has been appointed as associate creative director, APAC, where she will create creative synergy through strategy and campaigns. 

Speaking about the appointments, Fe Husaint, Greenpark Asia’s managing director, said, “’We plant the seeds, nurture them, and watch them flourish,’ she says. This set of women leaders proves excellence has no gender. “Greenpark values diversity – our team members bring expertise from across APAC. We challenge the outdated notions that women cannot be in leadership roles because they’re too sensitive or too emotional. Women make great leaders, exactly because they are empathetic to people’s needs and growth.”

Singapore – Global brand publishing agency Green Park Content (GPC) has recently rebranded to Greenpark, with its rebrand effort focused on purpose and performance-driven content.

The new update comes in line with the agency’s goal of gearing up for hyper-growth of its business, talent, and clientele in the global market, as well as being able to help more brands explore and fully embrace their purpose through its data-driven, omnichannel approach to drive quality consumer engagement, spike conversions, and achieve commercial objectives.

Parallel to its rebranding effort, Greenpark’s innovation and strategic diversification now extend to the latest in artificial intelligence. Its generative AI creative solution enhances content output while delivering time and cost savings for clients. By marrying state-of-the-art marketing tech with human expertise, Greenpark cements its status as a brand publishing pioneer—and a purveyor of award-winning content.

Moreover, the agency has also built a dedicated insights division integrated with its established SEO expertise to drive impactful strategies across search and social to deepen cross-platform audience insights.

For Sven Lung, founder and CEO at Greenpark, the rebrand effort aims at strengthening their competitive brand proposition.

“By leveraging our creative, strategic and technical expertise to double down on purposeful content that makes a difference in people’s lives, we can help more brands live their purpose through digital channels to drive quality engagement with consumers, higher conversions and achieve commercial objectives,” Lung said.

He added, “As a business culture, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness at the core – these are the values that guide us at Greenpark.”