Philippines – The Jollibee Group has introduced the first stand-alone Milksha concept store in the Philippines, tapping into the country’s milk tea culture with the Taiwanese brand.
The new Milksha store opened on January 20 at SM North Edsa, Quezon City.
Milksha, majority-owned by Jollibee Group since 2021, was previously brought to the country through integration in select Chowking stores.
Also known as the brand Milkshop in Taiwan, Milksha employs traditional Taiwanese methods to brew its beverages, using premium imported ingredients.
“Milk tea has become such a big part of Filipino daily lives. What makes Milksha well-positioned for this market is its dedication to using fresh and premium natural ingredients and crafting unique, refreshing flavors that can capture the evolving taste buds of Filipino milk tea lovers,” Joseph Tanbuntiong, Jollibee Foods Corp. Philippines chief executive officer, said.
“We’re very happy to have Milksha in our Jollibee Group family. Milksha’s choice ingredients and innovation bring something genuinely delightful to our customers,” Ernesto Tanmantiong, Jollibee Group global CEO, said.
Peter Huang, Milksha Global founder and CEO, also commented, “I thank all of the partners joining this project. We look forward to expanding, providing more jobs, and making every milk tea lover happier with every cup.”
