Philippines – Multinational restaurant company Jollibee Group has unveiled its new corporate brand identity, introducing its new ‘JoyMark’ logo. The brand evolution reflects its strengthened focus on spreading joy through the collective strength of its diverse portfolio of restaurant brands.
Aiming to encompass the variety of culinary experiences offered by the entire Jollibee Group, the new ‘JoyMark’ represents the strength of its local and overseas brands.
With a stylised ‘J,’ the logo conveys movement, momentum, and coming together. The vibrant design intends to reflect the company’s energetic approach to expansion and connection with its global franchisees, partners, and people.
Jollibee Group’s new corporate identity was created in collaboration with brand consulting firm Landor.
Alongside Jollibee as its flagship brand, Jollibee Group is home to restaurant brands such as Mang Inasal, Chowking, Greenwich, and Burger King.
Recently, Jollibee Group brought the first Tiong Bahru Bakery and introduced the first stand-alone Milksha concept store in the Philippines.
