Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing South Asia
No posts found

Jitender Dabas takes on dual role as Cheil X CEO and Cheil SWA group CSO

by Aliza Carmona

-

April 4, 2025

India – Cheil South West Asia (SWA) has appointed Jitender Dabas, widely known as Jeetu, as the new CEO of Cheil X. In addition to this leadership role, he will also take on the responsibilities of group chief strategy officer (CSO) for Cheil SWA.

Cheil X functions as an independent, full-service agency within the Cheil India SWA group, handling a diverse portfolio of accounts beyond Samsung. In his new role, Dabas will oversee Cheil X’s operations in Delhi and Mumbai while also managing the broader network of agencies within the Cheil SWA group.

His responsibilities will include driving creative, strategic, and digital marketing initiatives, along with influencer marketing, technology solutions, content production, retail design, and performance-driven strategies. Additionally, he will provide strategic direction across all Cheil SWA agencies.

Carlos Limseob Chung, managing director of Cheil India and president of Cheil SWA, said, “We’re thrilled to welcome Jitender Dabas to the Cheil SWA Group and family. His reputation as a professional and leader precedes him, and his appointment marks a significant milestone as Cheil X enters its next phase of growth and transformation.”

“With our scaling up of our capabilities in digital marketing through Experience Commerce, content production through CYLNDR, retail design & branding through newRx, and digital media and influencer marketing, there couldn’t have been anyone better than Jeetu to drive this intersection of creativity, strategy, and technology into a new future-focused agency,” he added.

Dabas joins Cheil X from McCann Worldgroup, where he served as COO, CSO for India, and head of effectiveness for APAC. An IIT Delhi alumnus, he is a renowned strategic leader in global advertising with a career spanning WPP and IPG. A recipient of the WPP Atticus Award, Dabas has earned over 100 advertising awards and served on prestigious juries, including Cannes Lions and Effies.

Speaking about his appointment, Dabas said, “I am really excited about leading Cheil X at this pivotal moment in its journey in India. As an industry, we are all acutely aware of the change that is upon us. The old models are giving way, and newer models haven’t yet crystallised. And the truth is that disruptive creativity and big brand strategy, only when deployed across the persuasion funnel, will lead to truly impactful outcomes.”

“Cheil is a global leader when it comes to solutions at the intersection of creativity and technology, and I am excited about partnering businesses and brands in India with all the new-age capabilities that Cheil is building in India. I’m looking forward to creating something future-facing: an agency that doesn’t just keep up with change but leads it,” he added.

Related Tags Appointment CEO India Cheil X Cheil SWA Jitender Dabas
Share this article

Related Articles

View All
samsung cheil india bespoke ai laundry wash
Marketing South Asia
Samsung introduces ‘no-thinking-required’ laundry in new campaign with Cheil India
March 11, 2025
By Aliza Carmona
jackie wk jeong appt cheil indonesia 2025
Marketing Southeast Asia
Cheil Indonesia welcomes Jackie W.K. Jeong as new head of retail and campaign
March 4, 2025
By Aliza Carmona
samsung vision ai cheil electriclime campaign
Marketing Global
Cheil Worldwide, electriclime° Korea showcase Samsung Vision AI TV’s futuristic technology in new campaign
February 25, 2025
By Aliza Carmona
lovingle-cheilx-diaper-ad
Marketing South Asia
Lovingle’s latest campaign with Cheil X highlights the often-overlooked ‘newborn mother’
January 30, 2025
By Aliza Carmona
fajar-ng-cheil-indonesia-appointment
Marketing Southeast Asia
Cheil Indonesia names Fajar NF as executive creative director
January 14, 2025
By Aliza Carmona
Cheil X appoints Anurag Tandon as chief growth officer
Marketing South Asia
Cheil X appoints Anurag Tandon as chief growth officer
June 18, 2024
By Brandon Yulolo
No posts found

Featured Articles

View All
Feature Image (4)
Marketing Featured APAC
‘Marketing Technology Awards’ returns this 2025, highlighting specialisations in martech innovation across Asia-Pacific
March 27, 2025
By Teddy Cambosa
WNID 2025 new FI
Marketing Featured Southeast Asia
‘What’s NEXT in Marketing: Indonesia 2025’ conference unveils first roster of prominent speakers for its second edition
March 21, 2025
By Aliza Carmona
Traversing the mobile frontier: Industry leaders to dive into mobile marketing at AppsFlyer's MAMA Manila
Marketing Featured Southeast Asia
Traversing the mobile frontier: Industry leaders to dive into mobile marketing at AppsFlyer's MAMA Manila
March 12, 2025
By Fatima Baduria
Personalised, impactful customer experiences at scale: How industry leaders should navigate cross-platform engagement’s complexities
Marketing Featured APAC
Personalised, impactful customer experiences at scale: How industry leaders should navigate cross-platform engagement’s complexities
March 10, 2025
By Teddy Cambosa
‘Empowered Women Awards 2025’ unveils first roster of judges representing top brand and agency leaders across Asia-Pacific
Marketing Featured APAC
‘Empowered Women Awards 2025’ unveils first roster of judges representing top brand and agency leaders across Asia-Pacific
February 26, 2025
By Teddy Cambosa
RE MY 2025 Feature image
Marketing Featured Southeast Asia
MARKETECH APAC and Uptech Media’s Retail & E-Commerce Innovation Marketing & Tech Summit: Malaysia 2025 kicks off with expert speaker lineup
February 24, 2025
By Aliza Carmona
No posts found

Most Recent Articles

KFC Thailand combats rising cost of living with 'The Best Value Meal You've Ever Had'
KFC Thailand combats rising cost of living with 'The Best Value Meal You've Ever Had'
May 23, 2025
Fatima Baduria
No posts found
OPPO, Discovery Channel celebrate cultural diversity with ‘Culture in a Shot’ initiative
May 23, 2025
Fatima Baduria
Betty Wong joins SCMP as corporate communications director
May 23, 2025
Teddy Cambosa
Filipino media outlets highly confident in Chinese automotive brands: report
May 23, 2025
Fatima Baduria
Jilya Institute rolls out initiative addressing crisis in Aboriginal communities via Apparent, Photoplay
May 23, 2025
Teddy Cambosa
Fashion e-commerce Myntra to enter Singapore with Myntra Global launch
May 23, 2025
Fatima Baduria
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin