Singapore – Sumitomo Mitsui Auto Service (SMAS) of Japan and Singapore-based Tribecar have entered into a partnership to advance car-sharing services and technology in Singapore and across the region.
SMAS brings extensive experience managing over 1 million vehicles across Japan, Australia, India, Indonesia, and Thailand, offering services such as leasing, fleet management, risk management, cost control, and sustainable fleet development.
Meanwhile, Tribecar, Singapore’s car-sharing provider with a fleet of 1,500 vehicles, offers a wide range of options, including passenger cars, vans, and motorcycles. Its diverse fleet serves various users, from families and new drivers to private-hire and commercial operators.
Under this partnership, SMAS will acquire a minority stake in Tribecar to enhance its focus on sustainable mobility. The collaboration gives SMAS access to advanced car-sharing technology and expertise, speeding up the development of innovative mobility solutions in the region.
This strategic move supports SMAS’s broader objective of expanding its portfolio of eco-friendly technology solutions.
“This partnership with SMAS marks a significant milestone for Tribecar. By joining forces, we’re poised to shape the future of mobility, offering innovative solutions that cater to the evolving needs of our customers,” said Adrian Lee, co-founder of Tribecar.
“We are excited to partner with Tribecar to accelerate the growth of car-sharing services in Singapore and the region. By combining SMAS’s expertise in mobility solutions with Tribecar’s innovative platform, we aim to shape the future of sustainable mobility,” added Kei Sato, president and CEO of SMAS.
SMAS plans to pilot Tribecar’s technology in one of its subsidiaries as early as 2025. To mark the partnership, Tribecar customers can also expect new discounts and services, with more details to be announced soon.
