Singapore – Affiliate marketing platform Involve Asia has recently raised US$10m in funding, which the company will use to acquire complementary tech companies, as well as continuously invest in enhancing its platform and team.
As part of Involve’s plans to scale even more rapidly, part of its fundraise will be used to invest in companies that complement its business and leverage its network of clients and partners. In recent years, Involve has established a firm footing with influencers across the region which has driven strong results for advertisers.
The company also plans to deploy a comprehensive suite of solutions that will increase the avenues for advertisers to leverage on influencers and their highly engaged audience.
It is also expanding the team in line with its aggressive growth plans and hiring across many roles, with almost 50 positions open especially in business development, project management, product and DevOps.
Rene Menezes, president and co-founder of Involve said, “2022 marked Involve’s second chapter of aggressive growth. We’re not sitting around waiting for the global uncertainty to settle. We are in a position to invest and step on the gas while many are focused on consolidation and preserving cash. A number of industry-changing products are ready to be taken out of beta and will hit the market very soon.”
He added, “There is always a need for high impact, brand advertising but even more opportunity exists for marketers who adopt Involve’s platform with its focus on risk-free, highly effective returns on marketing budgets.”
The funding round was led by Bintang Capital Partners Berhad, the private equity arm of Affin Hwang Asset Management Berhad, with a parentage that includes leading global investment managers such as CVC Capital Partners and Nikko Asset Management.
