Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Technology Featured South Asia
No posts found

Insurance company IndiaFirst Life to use mCanvas’ face-recognition tech for World Smile Day ad

by

-

October 8, 2020

Mumbai, India – Celebrating the World Smile Day, India-based insurance company IndiaFirst Life has unveiled a campaign that would use mobile ad solutions mCanvas’ face-recognition technology.

The company will be using the new “Stories” ad format by mCanvas that would feature eye-catching text, photos, animations, gifs and videos.

The users start by browsing the IndiaFirst Life’s website on their mobile phones where they would see organic content, followed by sponsored ads as they swipe through. As they reach the copy: “When it comes to living a full life, protecting your happiness is essential!,”, a click-to-action (CTA) “Find out how” button enables the phone’s front camera. With the user’s permission, the user would be able to see their face on screen and see a message “That’s why we’d like to give you a reason to smile!’ that would prompt them to smile.” 

Their smile would then be detected that would trigger a smiley to appear on the screen and show IndiaFirst Life’s brand message “Iss Smile ko protect karna toh certain hai”, which means “To protect this smile is to be certain.” Finally, a “Know more” CTA button would appear which leads the user to the landing page to provide more information on the insurance policies.

IndiaFirst Life’s Chief Marketing Officer Sonia Notani, expressed her excitement about their brand’s collaboration with MCanvas.:

“Using ‘World Smile Day’ to further strengthen our brand proposition, we have partnered with mCanvas to bring this innovative ad on mobile to engage with our target audience. We are excited to explore mCanvas’ newest ad format – Stories.”

According to mCanvas Director Indrani Khanvilkar, “We are glad to see that this ad format has worked well for IndiaFirst Life and enriched the overall brand experience.”

mCanvas is a storytelling ad platform which creates sensory mobile web ads that effectively connect brands with their audiences. By utilizing the mobile device sensor and its other features, mCanvas experiences interactive and memorable.

Related Tags IndiaFirst IndiaFirst Life Insurance mCanvas Stories face-recognition World Smile Day
Share this article

Related Articles

View All
man-1718099_1280
Technology Featured Southeast Asia
Martech firm FreakOut ties up with AI video solutions GliaCloud to offer in-stream advertising in Vietnam
October 7, 2020
By
Genesys TOT
Technology Featured Southeast Asia
Thai telecom TOT partners cloud tech provider Genesys, powers its call center with AI
September 30, 2020
By MARKETECH APAC
iClick iNsights
Technology Featured East Asia
China-based iClick launches new marketing analysis tool iNsights
September 29, 2020
By MARKETECH APAC
No posts found

Featured Articles

View All
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin