Tag: Hyundai Australia

Sydney, Australia – Hyundai, in partnership with Innocean Australia, FINCH, and Maker Real has launched a new reality TV show, ‘The Big Trip’, showcasing its range of electric and hybrid vehicles. 

The reality show will be a four-part series following four teams of celebrities as they embark on a journey from Perth to Sydney. The teams, composed of comedians, atheletes, and actors, will undergo challenges on the road while highlighting the brand’s spirit of trying.

Hosted by comedian Dave Thornton, the show introduces a new format combining the themes of community and car challenges. Winners will get the chance to give away the four cars to their fans.

The show aims to highlight the capabilities of Hyundai’s electric and hybrid vehicles, such as the IONIQ 5 N, Kona Electric, SANTA FE Hybrid, and TUCSON Hybrid N Line. By putting these vehicles to the test on a road trip, Hyundai is set to demonstrate their features.

An integrated campaign will also be released across social media, television, and OOH.

The Big Trip premiered on the Seven Network on Nov. 13, airing every Wednesday at 8:30 p.m. until Dec. 4. It is also available for streaming on 7plus.

Andrew Tuitahi, Hyundai director of marketing and product, said, “Multi-channel brand campaigns are one thing, but collaborating on a TV show in an iconic environment, showing our incredible product line up while also paying homage to Australian culture, took immense effort on behalf of everyone involved including our Marketing team. It’s testament to our ambitions as a brand in Australia.”

“Extending the fourth wall beyond advertising and into entertainment is where a brand can unaffectedly express itself, but so few do it. With the combined upshot of brave clients, media sharing a desk with creative, and an unfaltering brand strategy, the possibilities are endless, and not least powerful. Driving a fleet of EVs and hybrids across Australia to create multiple campaigns, while making a prime-time TV show, is testament to the best creative and media minds coming together,” Adam Hosfal, managing partner at Innocean, commented.

Loren Bradley, head of FINCH Entertainment, said, “Our collaboration with Hyundai and Innocean to create this fun format reflects our commitment to fresh and entertaining storytelling. ‘The Big Trip’ is a perfect example of how brands can show up differently for audiences, a concept that we are so excited by at FINCH Entertainment.”

Australia – Advertising agency Innocean Australia has announced the expansion of its media offerings with new media planning and buying capabilities. With an expanded offering, the agency now offers end-to-end solutions.

The media division has three foundation clients, including Hyundai Australia, Geotab and Sandhurst Fine Foods.

Kathryn Furnari, Innocean Australia’s head of media, is set to spearhead. the new media planning and buying offering.

As part of its transformation, the agency is also on a recruitment drive to boost its media specialists. It is also set to announce further senior hires.

“We are genuinely committed to breaking the industry habit of putting two agencies in the same building and calling it ‘end to end’ – that’s just geography,” Giorgia Butler, chief strategy officer at Innocean, said.

“It’s a dream to be able to offer our clients a truly seamless and cohesive approach to accelerating growth. Under one roof, we now combine the data smarts of media planning with bold creative insights to generate more of the brave, effective and impactful work our clients have come to expect from Innocean. I’m excited to see where we can go with this and so are our clients,” Butler added.

“This is another transformative year for Innocean as we seek to constantly iterate, change and grow to meet client needs. The move into media signals a new direction for our agency, as the media market continues to rapidly evolve. Our clients have been asking us for advisory services that add to a more rounded dialogue on the ROI for their marketing and advertising investments, and now we can offer an end-to-end solution,”  Jasmin Bedir, chief executive officer at Innocean Australia, commented.

“We’re proud to be building something very special here; an environment that fosters ideas worth investing in, where media and creative are one team, and everyone has the opportunity to influence not only where campaigns appear but who they reach and how. By integrating media planning, data analytics, and creative execution, Innocean provides a seamless and impactful experience for clients, ensuring campaigns are both strategically sound and creatively inspiring. Our offering is designed to break down silos and bring a more unified approach to campaign development and allows us to create new media moments and do things differently for our clients,” Furnari said.

Sydney, Australia – Global digital creative agency AnalogFolk has created a new campaign via its Sydney arm, to launch Hyundai’s new N-Line sports package for the i30Sedan in Australia.

The 90-second launch film ‘After Dark’ takes an edgy and dark theme. The video features dream-like sequences with deconstructed nursery rhymes and rap performed by Australian talent.

The agency calls its latest creative endeavor as “taking a non-traditional approach to a traditional car.” The spot stars real people who are pursuing side hustles and passions outside of their day jobs.

AnalogFolk Executive Creative Director Richard Morgan said the campaign aims to capture the attention of people who have a quiet, innate sense of competitiveness and love the thrill of driving.

“Early on, we resolved that if you’re the sort of person who likes to curl up with a light Adam Sandler comedy on Netflix and an early night, then this isn’t the car, nor the spot for you,” said Morgan.

The agency said the car’s all-new virtual cockpit helped inspire the idea to set the campaign at night, when the car, like the characters who drive it, “light up and come alive.”

“The need to step outside of our comfort zone and overcome barriers – real or imagined – is something that our audience intuitively understands,” Morgan said.

“Setting the spot at night, when the senses are heightened and our hero characters are hard at work while most people are safely tucked up in bed, allowed us to interweave surprising, nocturnal elements in playful, non-
linear ways, using the urban landscape as a backdrop,” he added.

The campaign of 90-, 30-, and 15-second cutdowns are currently running, supported by online and out-of-home.