Tag: Innocean Australia

Sydney, Australia – Hyundai, in partnership with Innocean Australia, FINCH, and Maker Real has launched a new reality TV show, ‘The Big Trip’, showcasing its range of electric and hybrid vehicles. 

The reality show will be a four-part series following four teams of celebrities as they embark on a journey from Perth to Sydney. The teams, composed of comedians, atheletes, and actors, will undergo challenges on the road while highlighting the brand’s spirit of trying.

Hosted by comedian Dave Thornton, the show introduces a new format combining the themes of community and car challenges. Winners will get the chance to give away the four cars to their fans.

The show aims to highlight the capabilities of Hyundai’s electric and hybrid vehicles, such as the IONIQ 5 N, Kona Electric, SANTA FE Hybrid, and TUCSON Hybrid N Line. By putting these vehicles to the test on a road trip, Hyundai is set to demonstrate their features.

An integrated campaign will also be released across social media, television, and OOH.

The Big Trip premiered on the Seven Network on Nov. 13, airing every Wednesday at 8:30 p.m. until Dec. 4. It is also available for streaming on 7plus.

Andrew Tuitahi, Hyundai director of marketing and product, said, “Multi-channel brand campaigns are one thing, but collaborating on a TV show in an iconic environment, showing our incredible product line up while also paying homage to Australian culture, took immense effort on behalf of everyone involved including our Marketing team. It’s testament to our ambitions as a brand in Australia.”

“Extending the fourth wall beyond advertising and into entertainment is where a brand can unaffectedly express itself, but so few do it. With the combined upshot of brave clients, media sharing a desk with creative, and an unfaltering brand strategy, the possibilities are endless, and not least powerful. Driving a fleet of EVs and hybrids across Australia to create multiple campaigns, while making a prime-time TV show, is testament to the best creative and media minds coming together,” Adam Hosfal, managing partner at Innocean, commented.

Loren Bradley, head of FINCH Entertainment, said, “Our collaboration with Hyundai and Innocean to create this fun format reflects our commitment to fresh and entertaining storytelling. ‘The Big Trip’ is a perfect example of how brands can show up differently for audiences, a concept that we are so excited by at FINCH Entertainment.”

Australia – Advertising agency Innocean Australia has announced the expansion of its media offerings with new media planning and buying capabilities. With an expanded offering, the agency now offers end-to-end solutions.

The media division has three foundation clients, including Hyundai Australia, Geotab and Sandhurst Fine Foods.

Kathryn Furnari, Innocean Australia’s head of media, is set to spearhead. the new media planning and buying offering.

As part of its transformation, the agency is also on a recruitment drive to boost its media specialists. It is also set to announce further senior hires.

“We are genuinely committed to breaking the industry habit of putting two agencies in the same building and calling it ‘end to end’ – that’s just geography,” Giorgia Butler, chief strategy officer at Innocean, said.

“It’s a dream to be able to offer our clients a truly seamless and cohesive approach to accelerating growth. Under one roof, we now combine the data smarts of media planning with bold creative insights to generate more of the brave, effective and impactful work our clients have come to expect from Innocean. I’m excited to see where we can go with this and so are our clients,” Butler added.

“This is another transformative year for Innocean as we seek to constantly iterate, change and grow to meet client needs. The move into media signals a new direction for our agency, as the media market continues to rapidly evolve. Our clients have been asking us for advisory services that add to a more rounded dialogue on the ROI for their marketing and advertising investments, and now we can offer an end-to-end solution,”  Jasmin Bedir, chief executive officer at Innocean Australia, commented.

“We’re proud to be building something very special here; an environment that fosters ideas worth investing in, where media and creative are one team, and everyone has the opportunity to influence not only where campaigns appear but who they reach and how. By integrating media planning, data analytics, and creative execution, Innocean provides a seamless and impactful experience for clients, ensuring campaigns are both strategically sound and creatively inspiring. Our offering is designed to break down silos and bring a more unified approach to campaign development and allows us to create new media moments and do things differently for our clients,” Furnari said.

Sydney, Australia –  The Australian Marine Conservation Society (AMCS) has recently teamed up with advertising agency Innocean Australia to create an exhibition highlighting the silent extinction facing lesser known Australian sharks and rays.

The remoteness and lack of data about these endangered species gave birth to this campaign, as AMCS asks Aussie kids to lend their imagination to bring these fantastical creatures to life through art of any form.

This latest project continues the successful long-term AMCS strategy of inspiring the next generation of ocean protectors, while also engaging their parents.

Moreover, the project aims to challenge the reputation of sharks and rays as fearsome predators, fostering a new appreciation for their variety of species and fascinating characteristics; the likes of which might not be around for too long if commercial fishing continues at such scale.

The top entries will inspire artworks by 10 of Australia’s most iconic artists, including Ken Done, Jenny Turpin, Janet Laurence, Reko Rennie, Jonathan Zawada, Rosie Deacon, Sarah & Sebastian, Dion Horstmans and Blak Douglas. 

These artworks will be launched and showcased at the ‘Fantastical Sharks & Rays’ exhibition in the Australia Museum from August 2024 to January 2025.

Talking about the project, artist Ken Done, said, “This is a unique project and one that I am immensely looking forward to participating in. If it helps to protect some of the world’s endangered species, that would be a great achievement for us all.”

Dr. Leonardo Guida, shark scientist for the Australian Marine Conservation Society, added, “We are excited to see the imaginative interpretations of these remarkable shark and ray species by the next generation of artists. The fusion of art and science has never been more important as a means to engage and empower the broader community to save our threatened species and ensure healthy oceans for future generations.”

Lastly, Pamela Parrelli, art director, and Charlotte Berry, copywriter at Innocean commented, “Ocean conservation can be a daunting issue – until you start working with the creativity and hope of children. Seeing simple descriptions inspire artworks out of this world is a reminder of the power of pure creativity – far beyond anything a 25 character prompt could deliver in a few seconds. For every artwork, imagine the number of thoughts and conversations between children and parents over these sharks and rays – perhaps changing both perspectives for life.”

Australia – The global automotive manufacturer, Hyundai, has just unveiled its newest campaign for its all-new car model, ‘Hyundai Tucson’, in order to bring Australians closer to “tomorrow’s car.”

The campaign, which is created in partnership with creative agency Innocean Australia, marks a step-change for Hyundai, helping customers reappraise the brand one that is now more visually ‘desirable’ and innovative.

Titled, ‘Tomorrow wants its car back’, the new ad captures the ‘Hyundai Tucson’ as a preview of the brand’s bold design and innovation-led future. It features the car’s futuristic look with the appearance of robots coming from the future to steal back what is rightfully theirs from 2021.

In the pre-launch ad, viewers get a glimpse of an unexplained object in a Tucson driver’s blind spot monitor, with the initial ad introducing robots that are on-watch. Soon after in the final launch ad, we see a conclusion where the robots creep from the bushes towards a Hyundai Tucson, driving the owners to drive the car back to the future. 

Hyundai Australia’s Chief Marketing Officer Kevin Goult commented, “This is a truly flexible, fully integrated campaign designed to work with the requirements of our business this year and represents a step-change for Hyundai. This is only the start.”

Meanwhile, Wes Hawes, Innocean Australia’s executive creative director, shared that by working closely with their partners at Hyundai, they were able to react to the problems facing the automotive industry and successfully launch a new brand platform using one of their most innovative, futuristic models – the all-new Tucson.

“The phasing and reactive design of the campaign actually made it all the more impactful, with bots discreetly hidden in multiple channels, before being unleashed to stalk and infiltrate our own advertising and steal the Tucson back. It’s essentially a COVID era campaign – except you’d never know that,” said Hawes.

Ian Hartley, the client partner at Innocean, also said that it is a very interesting time to be involved with the automotive industry and particularly Hyundai who blow them away every day with their innovation and new product – so robots from the future couldn’t be more appropriate. 

“I’m loving the opportunity to help steer this brand into what will be a really bright future in Australia,” said Hartley.

The campaign is now available on social, radio, and digital, as well as out-of-home, and CRM.