California, United States – inDrive has launched inDrive Ads, a new global advertising platform designed to diversify revenue while keeping fares affordable for riders and commissions low for drivers.
Now live across inDrive’s top 20 countries and reaching the majority of its monthly active users in those markets, the platform will expand across the company’s full country portfolio later this year.
Ads represent a high-margin, capital-light addition to inDrive’s business, delivering up to 80% net profit per advertising dollar and enabling reinvestment into fair pricing and platform sustainability.
inDrive Ads connects brands with one of the world’s fastest-growing mobility audiences, powered by transaction-level data unique to the platform, including how users negotiate price, timing, and driver choice.
By introducing new income streams, inDrive aims to maintain one of the lowest take rates in the industry while supporting long-term value for riders, drivers, and local communities.
A portion of advertising inventory will also be allocated to inVision, inDrive’s social impact arm, allowing community-led initiatives to reach audiences at little or no cost.
Pilot campaigns have already delivered measurable outcomes, including more than 1,200 cash loans issued through Monet in Colombia, over 200 loans with Skyro in the Philippines, and the distribution of more than 400 new credit cards via a leading Mexican bank.
Ads appear across multiple touchpoints within the app, featuring animated, multi-format banners supported by transparent measurement tools.
“Diversifying our business with a high-margin stream like Ads is an important step for inDrive,” said Arsen Tomsky, founder and CEO of inDrive. “This new line gives us more flexibility to fund affordability at scale”.
“Fairness and access have guided every product we’ve built—and inDrive Ads is no different,” said Andries Smit, chief growth business officer at inDrive. “As our SuperApp grows, we’re creating opportunities for more people and brands to participate on equal terms, using the same principles that make our platform unique.”
With more than eight billion deals facilitated and operations spanning 48 countries, inDrive continues to evolve its SuperApp around fairness, opportunity, and real-world needs.
