Singapore – Grab has rolled out a major update to its regional loyalty programme, rebranding GrabRewards to GrabCoins and introducing expanded ways for users to earn and redeem rewards across its ecosystem.
The new programme is now live in Singapore, Malaysia, Thailand, the Philippines, Cambodia, Myanmar and Vietnam, where it is known as GrabXu. Users can access GrabCoins by updating the Grab app to version 5.380.0 or later.
According to Hassan Alsagoff, regional head of loyalty and marketing at Grab, the shift aims to offer “more tangible and immediate” ways for users to earn value from everyday transactions. GrabCoins can now be accumulated through a wider range of activities, including purchases or bookings made on GrabFood, GrabMart, Transport, Delivery, Express, GrabPay, PayLater, and select digital banks such as GXS Bank and GXBank in eligible markets.
Additional earning opportunities are being introduced gradually as part of a phased rollout. These include hosting GrabFood Group Orders, booking tables via Grab Dine Out, using Advance Booking for rides, making bookings through partner apps, and transacting in-store at selected grocers such as Jaya Grocer. Grab said new earning avenues will be added periodically.
GrabCoins can be redeemed directly to lower the payable amount during checkout on GrabFood and GrabMart, or through the Offers section on various booking screens. A dedicated GrabCoins homepage within the app provides users with their total accumulated tokens and highlights personalised opportunities to earn and save.
The company said the rebrand is designed to provide greater transparency around how rewards are valued and accumulated. Users will be able to see the exact number of GrabCoins earned per eligible transaction and the number required to offset future purchases.
Existing GrabRewards Points will automatically convert to GrabCoins on a one-to-one basis once users update their app. For example, 2,000 GrabRewards Points will become 2,000 GrabCoins.
Beginning January 2026, GrabCoins will expire six months after they are earned. Grab is encouraging users to redeem them within this window during the transition period.
Grab said the evolution of its loyalty programme reflects ongoing efforts to enhance the benefits available through its growing suite of services.
