Jakarta, Indonesia – Following the merger of three telcos–PT XL Axiata Tbk, PT Smartfren Telecom Tbk, and PT Smart Telecom, Indonesia officially welcomes the establishment of PT XLSMART Telecom Sejahtera Tbk, marketing a new chapter in the country’s telco industry. In a press release, XLSmart stated that the company is poised to redefine connectivity, drive innovation, and elevate customer experience across the archipelago.
With a combined market share of 25%, projected proforma revenue of IDR 45.8 trillion, and a customer base exceeding 94.5 million, XLSMART is positioning itself as a key player in the industry.
Company leadership has also emphasised a focus on customer-centric operations. Rajeev Sethi, president director and CEO of XLSMART, stated that the company aims to enhance responsiveness and service quality across both urban and rural regions of Indonesia.
“The establishment of XLSMART is a defining step toward realizing our purpose: to connect every Indonesian for a better life. We bring together the complementary strengths of XL Axiata and Smartfren under a unified leadership and shared vision—setting the pace for Indonesia’s digital progress,” Rajeev said.
He added, “We will continue to operate our beloved brands to serve our mobile cellular and home broadband customers through XL, AXIS, and Smartfren as well as SME’s and corporate customers with XLSMART for Business, while enhancing service quality, expanding coverage, and introducing smarter, more integrated digital experiences. With over 94,5 million customers1, each connection matters, and we are committed to delivering services that are reliable, inclusive, and transformative.”
Alongside its strategic vision, XLSMART has introduced a new brand identity. The centerpiece of the rebranding is the “Infinity World” logogram, which the company says symbolises unlimited connectivity and opportunities. The brand’s tagline, “Bersama, Melaju Tanpa Batas” (“Go Beyond, Together”), reflects the organization’s goals of collaboration and growth following the merger.
The company has also launched an updated digital presence, allowing customers to access information about its products and services.
“Our new identity reflects not just who we are, but what we aim to build—an Indonesia that thrives in the digital age. The Infinity World logogram captures our belief in progress without limits. Together with our customers, employees, and partners, we’re setting the pace for a smarter, more connected nation,” Rajeev concluded.
