Hong Kong – HSBC One has partnered with Stephen Fung’s anime IP ‘BUCKET MAN’ to launch a new campaign that delivers financial insights through animation.
The campaign supports the rollout of ‘HSBC One+’, a new membership programme offering upgraded digital financial tools, exclusive offers, and rewards aimed at helping young emerging affluent customers work toward their “first bucket of gold”.
As this marks their first collaboration, the initiative invites the public to explore wealth-building strategies and the idea of turning passion into progress through the adventures of BUCKET MAN.
The campaign launches with a series of limited-edition trading cards and gold cards in varying levels of rarity, first unveiled at Hong Kong’s Grade10 Festival, where they attracted attention from the city’s collector community. Each card offers a chance to win a special prize, with the ultra-rare UR card redeemable for a 0.68-tael 999.9 fine gold limited-edition card—symbolising the first step toward securing one’s first “bucket of gold” with HSBC One+.
An upcoming animation will further anchor the collaboration, following BUCKET MAN on an imaginative journey that mirrors the financial challenges faced by young customers. The story highlights how support from HSBC One+ can make navigating financial decisions smoother as BUCKET MAN climbs toward a mountaintop where a bucket of gold awaits.
Speaking on the collaboration, Fung said, “We are living in an era where every individual has the potential to be a creator. Today’s intellectual properties are more than narratives—they are cultural platforms that foster connection and inspire action with young audiences. In turn, we aim to spark that connection, encouraging young people to channel their passions into meaningful pursuits as they build emotional connections through collecting and participating.”
“This collaboration with HSBC One+ is about inspiring and empowering the next generation, through BUCKET MAN and the story told, to take that first bold step and to believe that their journey towards the first bucket of gold could be easier with the right support,” he added.
Customers who open an HSBC One account and complete designated tasks will also stand a chance to receive exclusive rewards, including a limited-edition BUCKET MAN x HSBC One+ trading card with an opportunity to win the 0.68-tael 999.9 fine gold card.
Cheuk Shum, managing director and head of marketing for Hong Kong at HSBC, said, “HSBC One has consistently engaged with the younger emerging affluent customers through trendsetting initiatives and collaborations, offering diversified lifestyle experiences that go beyond traditional banking.”
He continued, “Our collaboration with BUCKET MAN via animation represents a fresh approach to financial storytelling—one that begins with setting clear aspirations, finding the right support, and transforming personal passions into tangible progress. With the launch of HSBC One+, we are introducing a more integrated experience with more dynamic digital financial tools and tailored rewards and offers that not only support our customers’ financial journey to their first bucket of gold but also empower them to pursue a life enriched with purpose and possibility.”
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)