Tag: HSBC One

Hong Kong – HSBC One has joined forces with local designer brand ‘Offgod:Tate’ to launch a limited-edition fashion collection, “HSBC One x Offgod:Tate,” set to debut exclusively at ComplexCon Hong Kong 2025. The collaboration will also introduce Asia’s first-ever Esports Zone, blending the worlds of fashion and gaming in a bold showcase.

In collaboration with Offgod:Tate, a local Gen Z artist duo consisting of Tate Mok and Andrew Mok, HSBC One’s new collection delves into the esports universe, tracing the transformation of their character ‘Skully’ into the robotic ‘Machine Skull.’ Inspired by ergonomic gaming devices, controllers, and sci-fi mechas like Gundam and Maschinen Krieger, the design embodies a bold and imaginative aesthetic.

The collection includes nine items, such as a graphic tee, esports jersey, and 3D headphone accessories. Local trendsetters Nancy Kwai and Gordon Flanders showcase the pieces’ versatility against the backdrop of the HSBC Main Building.

Designers Tate Mok and Andrew Mok expressed, “HSBC One aligns with us on our penchant for exploration in multiple disciplines. We are grateful for the creative freedom provided in this partnership, which has challenged us to think outside the box.” 

“Our headphone sculpture for this collection is designed in a newfound format, and we designed each piece of items with a lot of attention paid to the material, patchwork, silhouettes, and even the exact shade of red used. Everything has been thought out and put into the design with intention,” the designers added. 

Alongside the debut of its new collection, HSBC One aims to offer local esports fans more exclusive opportunities this year through its partnership with ComplexCon.

Building on last year’s successful collaboration with top esports names like T1 and Faker, HSBC One has announced plans to bring South Korean League of Legends esports team Gen.G to Hong Kong.

Members of the Korean LCK team Gen.G Esports—Kiin, Canyon, Chovy, Ruler, and Duro—are set to make their Hong Kong debut at the HSBC One Esports Zone. They will take part in matches and interact with fans. 

The ‘ComplexCon LoL Cup’ tournament, scheduled for March 22-23, will give local League of Legends players the chance to compete for an opportunity to challenge Gen.G, creating a platform for esports enthusiasts to experience live competitive gaming.

Funded by the Mega ACE Fund, ComplexCon Hong Kong will run from March 21 to 23, 2025, at AsiaWorld Expo, showcasing street fashion, art, music, and global pop culture. The HSBC One x Offgod:Tate collection will be sold exclusively at the Complex Marketplace. A 3-meter ‘Machine Skull’ installation at the HSBC One Esports Zone will highlight the collaboration’s design.

Hong Kong – Financial services company HSBC has unveiled that it will host an exclusive ‘League of One’ party with South Korean League of Legends (LoL) team T1 and esports legend Faker to promote esports in Hong Kong. 

With millennials being one of their key customer segments in Hong Kong, HSBC’s collaboration with T1 aims to support and inspire the millennial generation to pursue their dreams with esports. The partnership will also promote the innovative financial services of HSBC One. 

In this partnership, HSBC One and T1 will launch a series of exclusive experiences and promotional activities, with the highlight and finale event being the HSBC One x T1 ‘League of One’ party in September. 

Going beyond traditional advertising promotions, HSBC One will set up a series of esports activities and promotional events for customers, such as the opportunity to visit T1’s headquarters in Seoul and experience personal gameplay coaching from a personal trainer. There will also be limited-edition HSBC One x T1 collaboration merchandise and a large-scale OOH campaign in March. 

Lucky T1 fans will have the opportunity to meet the current roster of T1, led by esports legend Faker. By simply creating an account with HSBC One and entering a lucky draw, fans can win exclusive free tickets to meet the LoL world champions in person. 

HSBC’s partnership with T1 follows its previous efforts to support international esports events to ignite a citywide esports craze. HSBC’s partnership with T1 aims to inspire the next generation of players in Hong Kong through T1’s success story of dedication and resilience to finally raise the coveted summoner’s cup in LoL. 

Brian Hui, managing director and head of customer propositions and marketing, wealth, and personal banking at HSBC Hong Kong, said, “Esports has emerged as a rapidly growing sector in recent years, and it also provides a unique springboard for millennials to pursue their dreams and ambitions. HSBC One is thrilled to announce our collaboration with T1 and Faker and celebrate the ability and resilience to go beyond the convention.”

“HSBC One customers will have the exclusive opportunity to meet T1 and Faker in person and gain insights from their success stories. This collaboration exemplifies how the bank combines its accessible and innovative services with beyond banking experiences for its customers,” he added.

Hong Kong – Following the success of the “Say Goodbye to Investment A0” campaign, HSBC One and Wunderman Thompson Hong Kong have teamed up once more to launch a digital-led campaign that empowers young millennials. The campaign aims to raise awareness about the issues that young millennials and tertiary students face, such as a lack of financial education, courage to start investing, and confidence to break out from their wealth A0 status.

To bring the idea of “All@HSBC One. All at once” to life, HSBC One aims to help young millennials flourish through a series of innovative banking solutions and incentives, leading them on a MEvolution journey – one that helps them thrive and become a better version of themselves – anytime, anywhere, with just one tap.

The campaign has been launched with a multiverse short film that imagines the possibility of multiple alternate timelines, bringing the audience on a growth trip.

In this MEvolutionary adventure, an ordinary girl goes between parallel universes to meet the alternate versions of herself and learn how to manage her finances, have the courage to start investing, and have the confidence to become who she wants to be.

To reach a wider segment of local millennials, COLLAR, an up-and-coming girl band, was selected to star as the same character from different universes. Being millennials who share the same challenges, hopes, and goals as others in their age group, COLLAR had demonstrated how they break through their limits and thrive.

The campaign started with a series of teasers on social media to arouse public interest in mid-May, followed by an official launch of the thematic video and a TVC on 21 May 2022 and 26 May 2022 respectively. Upcoming educational videos will also be launched to showcase how HSBC One supports young millennials through its tailored products and services. 

To ensure this campaign is the talk of the town, there will be a large-scale OOH activation including the Sogo TV wall in the following weeks. The brand will continue the campaign with the first Instagram Reel activation among the local banking industry, due to launch this June.